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什么是商业品牌、品牌标识、营销与广告的科学观?
发表时间:2021-01-11 15:13:31 资料来源:人和时代 作者:酒店vi设计公司

      问:什么是商业品牌、品牌标识、营销与广告的科学观? 

      答:单纯用拍拍脑子、想想点子这种随意行为去做品牌,显然是对现代企业、对市场、对品牌不负责任的态度。

       过去中国有过这样的经历,西方其实也有过这样的经历使得市场和品牌不能呈现出稳定壮大良性发展的趋势,而在出现这样或那样的问题的时候,很容易出现“墙头草、随风倒”的任意性,但是如果用科学的态度来对待,那就像研究天气预报一样,我们可以预测未来的风向,我们可以预先判断未来的风向,这种观念是一种对品牌长期发展极为有利的提倡二者有机互动的方式。

        Q: what is the scientific view of Commerce, brand, marketing and advertising?

        A: it's obviously irresponsible for modern enterprises, the market and the brand to simply pat their brains and think about ideas.

        In the past, China has had such an experience. In fact, the West has also had such an experience, which makes the market and brands unable to show a stable and healthy development trend. When there are some problems, it is easy to be arbitrary. But if we treat them with a scientific attitude, it is just like studying weather forecast, we can predict the future wind direction, We can predict the direction of the wind in the future. This idea is very beneficial to the long-term development of the brand

        The way of computer interaction.




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