The ancients said: everything in advance is established, not in advance is abandoned! Objectively and effectively predict the future of brand identity, establish a brand identity strategy focusing on the future, and then name the brand identity, is called "pre potential nomenclature".
A good brand name should not only be concise and clear, easy to spread and associate, with a sense of the times, but also establish an effective brand identity strategy in line with the international integration business trend and the future market expansion. According to the brand identity strategy, the future development should be preset, and then the brand name should be determined.
As we all know, ExxonMobil ranked the top 500 companies in the world by Fortune magazine in 2006. As early as many years ago, in order to design names and patterns that not only adapt to the customs of all parts of the world, but also conform to the laws of all countries, the US oil company invited many experts and institutions to conduct a six-year and $100 million survey in 55 countries and regions, Finally, the name of Exxon was determined, and one brand was selected from more than 10000 designed trademarks. Now the brand identity is popular all over the world, and the brand identity value has reached tens of billions of dollars. In many cases, brand identity is also a very important business ability.