As a new trend called "brand identity", the promotion of advertising effect and the investment efficiency of advertising expenses must be thoroughly pursued for the advertising strategy, especially the advertising strategy.
Because if you want to plan a brand, you have to focus on the TV that attracts the most attention from consumers. The budget is only 200 million yen. You must consider using the most effective publicity tools. How about putting all the budget into cultural and sports activities? Due to the differences in scale and time, the proposals have their own merits. What's the best plan? Even the most expensive media and TV ads have some problems. So when you write a publicity plan at your desk, you will be worried that the plan will fail.
Now, whether businessmen or advertising agents, even for operators, as a means of corporate strategy, especially advertising strategy, they must thoroughly pursue the improvement of advertising effect and master the investment efficiency of advertising expenses.
How to promote the enterprise strategy when recycling the corresponding achievements of advertising investment? I want to introduce the theory and verify the practical composition. That is, in what kind of marketing intention to complete the brand planning.