Hotel logo design-the best hotel logo design concept positioning in 2020
Let us now look back at the turbulent 1970s-an era of rapid and distorted economic and social changes. In 1971, Gerald Chatman and Philip Kotler put forward the concept of "social marketing", prompting people to pay attention to the possible role of hotel design marketing in disseminating significant social goals, such as environmental protection , Family planning, improving nutrition, using seat belts, etc. Social marketing is developing faster in Scandinavia, Canada, Australia, and several developing countries than it is in the United States. In recent years, some international organizations such as the U.S. Agency for International Development, the World Health Organization and The World Bank has also begun to recognize this concept as the best way to communicate significant social goals. The prediction of shortage led Sidney Levy and Philip Kotler to put forward the concept of "low marketing" in 1971. They believed that in a certain environment, marketing managers should master how to selectively or comprehensively The skills to reduce the level of demand are just as good at expanding demand. They explained how to use different hotel logo marketing mix tools to reduce market demand.
In 1972, Al Leis and Jack Trow published a paper in "Hotel Logo Design Advertising Times" magazine, and proposed the attractive concept of "positioning". They believe that even if the company has not positioned the products in the advertisements, these products still have a certain place in the minds of customers. Les and Trow explained how companies should use positioning to create a specific image of products in the minds of customers. The economic shocks of the early 1970s led to the concept of "strategic planning." The Boston Consulting Group persuaded the company not to treat all its businesses equally, but should decide which businesses must be established and which should be retained, or contracted, or eliminated based on the growth of the market share of various businesses. This is the so-called "business portfolio law". For marketers, marketing does not just mean increasing sales. From this thought came the concept of "strategic marketing".
The boundary between it and "hotel logo tactical marketing" is now becoming clearer. In fact, General Motors has established different hotel logo design and marketing departments based on these two concepts. We have seen new courses and textbooks focusing on strategic marketing. In the 1970s, people increasingly felt that enterprises should bear certain social responsibilities, so the concept of "social marketing" appeared. At the same time, other terms have appeared, including "humane marketing" and "social responsibility hotel logo marketing" and so on. These concepts require companies not only to consider the needs of consumers and company goals, but also the long-term interests of consumers and society when making decisions. Some contemporary social issues, such as consumer protectionism and environmentalism, have prompted marketing scholars to turn their attention to the macro effects of marketing activities. The term "macro hotel logo design marketing" came into being. Similar to macroeconomics, macro marketing research reminds us to always check the overall impact of marketing mix activities on the welfare and value of consumers. In the late 1970s, another change attracted people's attention, namely, the rapid development of the service economy in the United States. It is worth mentioning that Lynn Shostak expounded her unique insights on service marketing in the "Hotel Design Marketing Magazine" in 1977. She believes that service marketing should be freed from the shackles of product marketing ideas. Since then, many outstanding marketing experts have made important contributions to the development of service marketing.