度假村VI设计的魅力不再局限于产品，包装，服装。

However, it is becoming increasingly evident that the fascination with design is not longer confined to products, packaging, and clothing.然而，它正变得越来越明显，与度假村VI设计的魅力不再局限于产品，包装，服装。 The influence of design and its evolution and integration into ones life is beginning to present itself in more and more diverse areas including processes, management styles, and organizational structures.它的度假村VI设计和演变成的生命一体化的影响，开始出现在越来越多的不同领域，包括程序，管理风格，组织结构本身。 As the editor of  magazine once illustrated the difference between companies containing ordinary brands and charismatic brands in two succinct sentences: “Microsoft CEO Steve Ballmer is famous for a crazy video in which he yells, “I—love—this—company!” In the case of Apple, it's the customers who shout that.” His point was that in the past Microsoft customers remained loyal to their brand because they were ignorant of any other option.作为该杂志的编辑Windows 的一次简洁的说明了企业之间的差异句子包含两个品牌和普通品牌的魅力：“微软首席执行官史蒂夫鲍尔默是一个疯狂的著名影片中，他大声问道：”我，爱情本公司内部的！“对苹果而言，它的客户谁喊。“他的观点是，在过去的微软客户仍然忠于自己的品牌，因为他们是无知的任何其他选择。 Today, companies like Apple have proved that there are other options, and as a result have used design to build real loyalty amongst their users. 今天，苹果公司，如已证明，有其他选项，因此已经使用他们的用户度假村VI设计，以建立真正的忠诚之间。 苹果度假村VI设计evolution.jpg
As stated above this design, however, is not something that is only seen with the eye.正如上文所述这种度假村VI设计，但并不是这只是用眼睛看到。 As Apple, Volkswagen, and others haev pointed out change and innovation does not have to be derived from crisis.随着苹果，大众汽车，和其他人所指出的变革与创新并不一定是从危机中得出。 They have realized that to be an agile and dynamic company that can evolve with society, the core of their business must be agile as well and they imbed this inventiveness in the core of their brands.他们已经意识到，要成为一个敏捷和活力的公司，可以与社会发展，其经营的核心必须是灵活的，而且他们埋藏在他们这个品牌的核心创造力。