筹备错误的方式
Posted on张贴在 November 26, 200911月26日,2009年||Category:类别: Branding品牌
Are you in need of a new and revitalized brand? 你需要一个新的、被注入新的活力的品牌吗?If so, you are not alone. 如果是这样,你并不孤单。Yesterday we talked about昨天我们谈了rebranding the right way筹备的正确方法. 。Many businesses from tiny boutiques to multinational corporations are re-doing their brands to remain relevant to savvy, modern UK consumers. 从微小的精品店,许多企业在跨国公司重新做自己的品牌,保持有关的悟性,现代英国消费者。By learning from the mistakes of others, you can make it through the rebranding process with no pain and all gain. 通过学习从别人的错误中吸取教训,你可以使它通过筹备过程中没有痛苦和所有的增益。Here are a few of the most common and most avoidable branding mistakes.这里有几个最普遍和最可避免品牌的错误。
Being inconsistent.不太协调。Every part of your business should add up to the cohesive whole that is your brand. 你的每一部分的株洲饭店VI设计业务应该在整体那是你的株洲酒店品牌设计。If something doesn’t fit, now is the time to change it. 如果事情不太合适,现在是时候去改变它。Inconsistencies are often perceived as dishonesty or unprofessionalism, especially in the UK and European market, so make sure every piece fits neatly into your branding puzzle. 矛盾是经常被看作是不诚实的行为或unprofessionalism,特别是在英国和欧洲市场的,所以请确保每一件正好放进你的商标的谜团。From font to logo to signage to letterhead, all elements should be recognizable as belonging to your business.从字体logo标牌,对所有的元素应该信头,属于你的生意可辨认。
Underestimating your current brand.低估了你的当前的株洲饭店VI设计品牌。While many small business owners are tempted to completely overhaul their existing brand, this kind of drastic change is rarely called for. 虽然许多小业主则倾向于完全检查其现有的品牌,这种巨大的变化是绝无仅有的呼吁。In most cases, there are several good points to your current brand, as well as an existing following in your community. 在大多数情况下,有很多好点到你当前的品牌,以及现有的证明在你的社区里呼吁。There is no need to lose either. 没有必要丢失或者。Evaluate your评估你的brand品牌carefully with a professional to determine what elements of your brand are worth keeping and which need replaced as soon as possible. 认真地与一个专业,以确定哪些元素,你的品牌是值得保留,哪些需要尽快更换。In most cases, a few small changes are all that is needed to find new relevance and success.在大多数情况下,一些小的变化都是需要找到新的关联和成功。
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