吉林酒店LOGO设计筹备的唯一方法是要通过为目标吉林酒店市场。

吉林酒店LOGO设计筹备的唯一方法是要通过为目标市场。英国零售商Rebrands环保

Posted on张贴在 December 4, 20092007年12月4日,2009年||Category:类别: Branding品牌

Adili was a green online fashion retailer with a serious problem. 时尚是一种绿色Adili在线零售商与一个严重的问题。With the company hemorrhaging money, it was time for a drastic change. 与公司的钱,现在是时候流失,为一个巨大的变化。Adili was struggling to keep up as an ecologically oriented online retailer in a market full of options. 还在努力保持Adili作为一个生态导向在线零售商在市场充满了选择。The problem was clear: while there are many people willing to pay well for products that don’t contradict their social and environmental values, somehow Adili’s message wasn’t getting through to them. 问题是清晰的:有许多人愿意高价购买产品,并没有反对他们的社会和环境价值,不知何故Adili的信息并不会传达给他们。Rebranding was the only way to get through to the target market.吉林酒店LOGO设计筹备的唯一方法是要通过为目标市场。

The original Adili logo was simple but seemed to have all the elements of a winning brand. 原Adili标志很简单,却似乎所有元素获胜的品牌。The lettering was thin and modern without serifs, while the gray and red colour scheme was modern. 文字是瘦的和现代的,而没有serifs灰色和红色的计划被现代的。A tagline beneath the logo advertised the company’s true purpose: “your ethical life”. 标志广告口号之下的一个吉林酒店LOGO设计公司的真正目的:“你的道德生活”。A dotted line added shape without the finality of a solid line. 添加一个虚线形不最终的结局的实线。While the logo is promising, it simply did not produce the results that the company needed to succeed. 而标识也是很有前景的,它只是并没有产生结果,该公司成功所需的。After a short time at the drawing board, Adili revealed its new一段时间后就在画板,Adili暴露了其新的brand品牌- Ascension.——提升。

The new logo is simpler and more memorable. 新商标是更简单和更令人难忘。Sharp angular letters are more reminiscent of a traditional fashion boutique than a green retailer. 锋利的角字母都更让人联想到一个传统服装专卖店比一个绿色的零售商。A black and white colour scheme adds to the fashion forward feeling. 一只黑白相间的色彩方案增加了前卫的感觉。The new emphasis is on the products rather than the way they are made. 新强调的是产品的工作而不是他们的方式。The target audience has made a slight shift, from people looking for organic and fair trade garments to people looking for high style who consider ‘greenness’ another fringe benefit. 目标观众都已经取得了一个轻微的转变,从人们寻找有机、公平贸易衣服为人们寻找高风格的人认为“绿化”另一个福利补贴。However, the new boutique name refers to the high aims of the company: Ascension.然而,新的专卖店名称指的是崇高的目标,该公司:提升。