延边朝鲜族自治州酒店VI设计
While the original Virgin records started out using an image of a virginal maiden as a logo,在原有的原始记录开始使用一个图片的少女作为一个标志,女the now well known scrawl became the logo during the late seventies. 现在众所周知的地区成为标志在已经多岁了。This image has several advantages. 这种形象几方面的优势。First, it is recognizable enough to be picked out from a crowd. 首先,它是知名足以挑选出来人群。Second, it legibly and prominently displays the company name, which is one of the most notable parts of the company. 第二,它清楚和突出表现公司名称,这是其中一个最显著的部分的公司。It can be printed in a variety of colours and sizes without losing meaning. 它可被打印出来,在各种不同的颜色和尺码不失去意义。Last, it is not industry specific, which has allowed Virgin to expand without rebranding.最后,它不是行业特定,让处女扩展没有重新定位。
Another key part of the brand is Sir Richard Branson himself.延边朝鲜族自治州酒店VI设计 另一个关键部分的延边朝鲜族自治州酒店品牌设计是人和时代。布兰森爵士自己。This man has been an innovative leader while maintaining the pragmatic and giving nature of his hippie roots. 这个人一直是一个创新的领导人保持务实的本质和给嬉皮的根源。Virgin’s many philanthropic pursuits are well known, as is their constant move toward a more sustainable business. 处女的许多慈善事业的追求是众所周知的,是我们始终不变的走向一个更永续经营。Although this sensible and responsible attitude is a sizeable part of the Virgin brand, an even larger aspect is the spirit of innovation. 尽管这一明智和负责任的态度是一个相当大的一部分品牌,一个甚至更大的民(原文作处女)方面的创新精神。Virgin is always looking toward the future, most notably with their current space shuttle project. 维珍总是展望未来,最著名的是和他们目前的航天飞机项目。This innovation is a key value and is shown in all aspects of the company, from the style of management to product innovation. 这一创新是一个关键的价值和表现在各个方面,该公司,从产品创新的管理风格。People hold Virgin to high standards, and the company continues to deliver year after year.人们持有的童女要求高标准,公司继续救年复一年。
Can a brand last forever?一个品牌能永远在一起吗?It has yet to happen. 它还没有发生。Most brands die along with their target audience, although there are notable exceptions. 大部分品牌死连同他们的目标观众,虽然有例外。However, in the case of Virgin, it is fair to say that the brand will be successful as long as Sir Richard Branson is at the helm. 然而,在案件的处女,公正的说,品牌会成功的,只要是理查德。布兰森爵士掌舵。This charismatic leader is no business virgin anymore, but he is certainly the embodiment of the Virgin brand itself.这个极具人格魅力的领导者没有业务了,但他是处女的体现一定处女品牌本身。
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