常州酒店VI设计营销方案,这个常州酒店品牌设计一个新品牌战略

常州酒店VI设计营销方案,这个常州酒店品牌设计一个新品牌战略
The company responded to flagging sales and less than optimal public image with a new branding campaign.公司对下垂的销售和比理想状态的公众形象和一个新品牌战略。Gone were fusty pocketbooks; in was the string bikini. 已经一去不复返了,是陈腐的利益的字符串比基尼装。While Burberry clung stalwartly to their British image, this was definitely a new and younger UK being represented. 而在英国stalwartly柏帛丽的形象,这绝对是一个新的年轻的英国被描绘。After more than a century, Burberry had managed to reclaim their luxurious past.经过了一个多世纪、柏帛丽设法争取他们的豪华的过去。

How has Burberry managed to market to so many?柏帛丽如何设法市场这么多?Part of this is due to the quality of the brand. 一部分原因是由于品牌的质量。The tousled British flair is easy to identify with for younger consumers, but the company continues to market itself to upper end shoppers. 英国风格的tousled很容易认同对于年轻消费者,但公司继续市场自身上端的购物者。With the brand both exclusive and highly recognizable, the brand manages to have a certain swagger that appeals to people of all ages and income levels while marketing exclusively to the young and wealthy.以常州品牌排他的和高度可辨认的,两个常州常州酒店VI设计品牌经营的某种大摇大摆令各个年龄层的人都和收入水平而营销独有的年轻人和富有。

One positive aspect of Burberry’s branding has been the refusal to give in to fads.一个积极的方面的品牌化是柏帛丽拒绝屈服于时尚。While other brands use humour or celebrity appeal to sell their product, Burberry sticks to modern takes on classic images. 而其他品牌使用幽默或名人吸引销售他们的产品、柏帛丽坚持现代呈现经典的图像。The brand is willing to have a variety of people wear their garments, but the emphasis remains on that one target audience. 品牌是愿意有各种各样的人穿自己的衣服,但是重点仍然在那一目标受众。Another positive aspect of Burberry is the brand’s timelessness. 另一个积极的方面是柏帛丽的品牌“永恒”。With a long and rich history, the brand automatically has aristocratic flair. 拥有一支长期从事和富有历史,品牌有才华。自动贵族However, versatility goes even further. 然而,通用性更深入一步。With a few notable exceptions, most of their products can be used but almost any demographic without appearing contrived or ridiculous.一些显著的例外,他们大部分的产品都可以使用,但几乎所有的人口没有出现做作或荒谬。

What lies in the future for Burberry? 未来是什么?柏帛丽Only time will tell. 只有时间会说明一切。Judging from past marketing schemes, there is no reason this brand will be heading anywhere but up.从过去的常州酒店VI设计营销方案,没有任何理由,这个常州酒店品牌设计将标题异地。