泰州酒店VI设计 如何影响了泰州酒店企业品牌的洞察力

如何影响了泰州酒店企业品牌的洞察力,反之亦然。的重新定位

Posted on贴在 January 8, 20102010年1月8日||Category:类别: UK Brand Logos英国商标

Although British Gas officially rebranded almost five years ago, this虽然英国燃气正式改名几乎五年前,这个brand品牌has been in an almost constant state of transition ever since. 已经在一个几乎恒定过渡状态至今。A lot of this change is dictated by the nature of the energy industry. 很多这种改变体制是由大自然的能源产业。However, looking at the company’s recent changes gives insight into how brands affect businesses and vice versa.然而,看着公司的最新变化
泰州酒店VI设计 如何影响了泰州酒店企业品牌的洞察力,反之亦然。

Brands are not just about image, but about a promise as well.品牌并不仅仅是形象,但关于一个承诺。The customer experience is as important as the overall business strategy, or even more so. 客户体验,作为重要的总体业务的策略,或更是如此。Making a promise that customers can believe in and then following up on that promise will create loyalty and differentiate your small business from the many competitors out there. 做出承诺,客户可以相信的,并随着在那个承诺会创造忠诚和区分你的小生意从许多竞争对手。This is a recipe for success in any market. 这是一个成功的秘诀在任何市场。I have seen this first hand when we called the British Gas Home Care for a small issue we had with our central heating in our London home. 我看这第一手我们打电话时英国燃气回家照顾一个小问题的我们在我们的伦敦中央暖气回家。The这engineer工程师came a few hours earlier than promised, spent twice as long as promised checking out the entire heating system and not just the problem area and really did a great job.就在几个小时前,花了两次比承诺只要答应注视整个供暖系统的问题而不只是面积和真的做得很好。

With this progressive marketing philosophy in mind,这个进步营销哲学在内心,a major part of British Gas’s rebranding was making a new and more relevant brand promise. 英国的一个主要部分气体的重新定位是制造一个新的和更相关的品牌承诺。This was shown in their strapline, ‘Doing the Right Thing’. 这是在这个专栏还显示:“做正确的事”。This brand promise has became the core of the new British Gas brand, transforming the way the company markets itself and interacts with customers.这个品牌承诺已成为新的英国的核心品牌,把路气体公司与客户互动市场本身。