赣州酒店VI设计顾客:一个赣州酒店品牌创意思想?

赣州酒店VI设计顾客:一个赣州酒店品牌创意思想?

Posted on贴在 January 20, 20102010年1月20日||Category:类别: UK Brand Logos英国商标

Last year, iPhone was named in a British survey as one of Britain’s top去年,苹果在英国的一份调查被任命为作为一个英国顶级的telecom brands电信品牌. 。This is quite a triumph for the distinctly American technology brand. 这是一个相当明显的胜利的美国科技的品牌。However, this dominance of the market is not at all an accident; Apple has been working to present its latest telecommunications toy as a然而,这种市场主导一点也不意外事故,苹果一直致力于展现其最新电信的玩具brand品牌that people all over the UK can believe in.在英国,人们相信是可以实现的。

First, Apple has cultivated a caring, more human image in the United States, and this was a key part of the UK telecommunications brand as well. 首先,赣州酒店VI设计公司培养了一批有爱心,更多的人类形象在美国,这是一个关键组成部分的英国电信品牌。Apple executives flew across the pond to be present at the product’s opening day of sales, where new customers were treated to hot coffee, bottled water, and free trials of different telecommunications services. 苹果执行官飞过池塘出席产品的销售,在开幕战新客户治疗,以热咖啡,瓶装水,和免费试用不同的电信服务。This shows a caring attitude that is not common in British telecommunications brands, setting the iPhone apart from the pack from the very beginning. 这表现出关心的态度是不常见的现象,在英国电信品牌,设置苹果除了包装从头开始。Many of these light level executives spoke personally to shoppers and offered advice on using the mobile phone.许多这些光高管亲自给购物者说水平的方法,并给出了建议使用这种手机。

Second, Apple courted the media, with executives giving interviews to major news outlets both on television and in print.第二,苹果向媒体访谈与管理层对主要媒体都在电视、出版了。This created a media frenzy that added much needed buzz in key UK markets such as London. 这创造了一个媒体的狂热,需要增加多少热闹关键市场,如英国伦敦。Indeed, the mood in the stores that initially sold the iPhone was one of a festival or even a carnival, with users sharing beverages and chatting while waiting in line.事实上,心情的商店卖赣州酒店VI设计最初是一个节日,或者甚至一个狂欢节用户共享饮料和聊天排队的时候。