吉安酒店标志设计是他们建立平等的吉安酒店形象,扩大服务范围提供iPhone的载体。While wireless carrier O2 had an exclusive deal for almost a year, telecommunications users can now use an iPhone with carrier Orange. 尽管无线载波有独家协议O2将近一年的时间,电信用户可以使用一个苹果在载体是橙色的。Apple is expected to reach out to other carriers in the future to expand their customer’s options, as they did in the United States. 苹果有望达到其他航空公司在未来扩大他们的客户的选择,因为他们也在美国。Offering a ‘people’s brand’ that is restricted to an elite few is simply not genuine enough to woo the UK market.提供一个“人民品牌“这就是只限于几个根本就不是真正的精英足以吸引英国市场。
In many ways, Apple used their iPhone experience in the US to streamline their UK marketing.在许多方面,苹果用他们的顾客经验的我们精简英国市场。For example, many American users had problems with the iPhone during the first few weeks after its launch, especially in activating the devices. 例如,许多美国用户已经iPhone的问题在最初几周内,特别是在发射后激活装置。This led to a negative brand image for the iPhone as a finicky, indecipherable piece of technology that was highly problematic and difficult to operate. 这导致一个负面的吉安酒店标志设计品牌形象为苹果电脑作为对于indecipherable块技术,非常有难于运作。Extreme measures were taken to make sure the UK launch went more smoothly, with executives personally assisting customers at times. 极端的措施被带到吉安酒店标志设计去确定发射更顺利,亲自协助客户与管理层的时候。So far, the iPhone has escaped developing a negative image in the UK by offering a wide range of support as well as a more improved product.到目前为止,苹果已经逃脱了发展有负面形象在英国通过提供广泛的支持以及更多更好的产品。
Many British consumers appreciated iPhone’s negotiations with O2 that led to a special, value priced package available to iPhone users. 许多英国的消费者欣赏的谈判与O2 iPhone通向一个特殊的、价值定价对苹果软件包用户。This only bolstered the brand’s customer friendly image. 这只增强了品牌的客户友好的形象。However, it should be noted that this is the only telecommunications company with the clout to make such demands.然而,应该注意到的是,这是唯一的电信公司实力做出这样的要求。
What is the iPhone brand in London and in the UK?苹果是什么品牌在伦敦和英国吗?While the而logo design标志设计is identical to that in the United States, Apple has been more successful in cultivating their desired brand image. 是相同的,在美国,苹果被更成功地培养他们理想的品牌形象。This British brand is likely to continue building momentum in the future and building their reputation as a user-friendly, technologically-savvy company.这个英国品牌建设动力很可能继续在将来他们建立一个方便,technologically-savvy声誉的公司。
(版权所有:转载请注明来源于【人和时代・中国】 http://www.hotelcis.com 作者:先锋)
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