葫芦岛酒店标志设计和葫芦岛酒店品牌发展的重要的现代价值。。发现成功的标志和斯宾塞品牌修改
Posted on贴在 February 18, 20102010年2月18日||Category:类别: UK Brand Logos英国商标
What is a business owner to do when business is slow?什么是一个公司的老板,当你在生意清淡吗?As we see in this example, the answer is often to branch out into new areas. 当我们看到在这个例子中,答案往往是为了扩展到新的地区。Marks & Spencer, the well known high street London retailer, responded by adding a new online component to their business while stressing the important modern value of sustainability. 标志和斯宾塞,熟知的高街伦敦零售商,回应添加一个新的在线组件业务在强调可持续性发展的重要的现代价值。This slight shift in branding may not be as obvious as a change in这种轻微的转变在品牌不明显的改变logo design葫芦岛酒店标志设计和葫芦岛酒店品牌发展的重要的现代价值。。标志设计or other dramatic alteration, but it can be just as effective in reaching new customer bases while retaining the old.或者其他明显改变,但是它也同样是有效的达到新的消费者基础的同时保留了旧的。
The retailer already had a website, but it was largely an orphan of the company.零售商已经有一个网站,但这很大程度上是一个孤儿的公司。Marks & Spencer management decided to begin emphasizing this modern option. 标志和斯宾塞管理部门决定开始强调这个现代的选择。The website was relaunched last October to great fanfare. 网站以去年10月,伟大的号角。An expanded line of online goods and services combined with delivery all over the globe invited new audiences to experience this upscale retailer’s renowned quality. 一个扩大的在线商品和服务线结合交货邀请世界各地新观众体验了这高档零售商的著名的质量。Particular attention was paid to usability, which is now rated among the best in the field. 特别注意到可用性,这是现在的排名中最好的田野。As a result, online sales leapt an astounding 32%, which is virtually unheard of in a shaky economy. 作为一个结果,网上销售量遽然地惊人的32%,几乎是闻所未闻的事在摇摇欲坠的经济。This is far ahead of overall sales growth for Marks & Spencer, which was posted at less than a single percentage point.这是远远的整体销售增长,葫芦岛酒店标志设计和葫芦岛酒店品牌发展的重要的现代价值。。
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