锦州酒店VI设计领域和教育你的顾客都是成功的锦州标识设计关键。

锦州酒店VI设计领域和教育你的顾客都是成功的锦州标识设计关键。

Another key part of the Marks & Spencer另一个关键部分的标志和斯宾塞brand品牌is a renewed interest in sustainable and fair trade products and operations.可持续发展是一种新的兴趣和公平贸易产品和业务。With these issues popular in the UK, a company can benefit in huge ways from shrinking its carbon footprint. 这些��题在英国流行时,一个公司可能会受益于巨大的方面与萎缩的碳足迹。The company has begun educating customers about where their food comes from and how it is raised, which sets the high street retailer apart from much of the competition. 该公司已开始在他们的食物从哪里教育客户来自以及它是如何提高了,确立了大街上除了许多零售商竞争。Communication is an important part of green marketing.沟通是绿色营销的一个重要组成部分。

While many companies offer a green option, Marks & Spencer has made an even stronger commitment by outright replacing many non-sustainable products.虽然许多锦州酒店VI设计公司给我们提供了一个绿色的选择、标志和斯宾塞了一个更加彻底的承诺non-sustainable取代许多产品。Over the past decade, the company has transitioned to selling only fair trade coffee and tea. 在过去的十年中,公司已转换成卖只有公平贸易咖啡和茶。Simple staples such as eggs are only available in the kindest, gentlest form. 简单的鸡蛋等其他主要食品是仅能在最亲切,温和的形式。This fits neatly with the company strapline, ‘Doing the right thing’.这符合整齐,与公司的这个专栏还做正确的事”。

Tying into other brands can certainly help revive public perception of one’s company.绑成其他品牌一定能帮助恢复公众对一个人的公司。Marks & Spencer has run a diverse number of cobranding campaigns, for instance encouraging customers to donate clothing to Oxfam stores and rewarding lower energy usage. 标志和斯宾塞跑了不同数量的cobranding活动,比如鼓励顾客捐赠衣物商店和卓有成效的低能量乐施会的用法。This creates the impression that we are all in this journey to a cleaner planet together, with Marks & Spencer as a companion on the journey. 这创造了这样的印象:我们都是在这次旅行到一个清洁行星在一起,标志和斯宾塞作为一个伴侣的旅程。As consumers embrace this friendlier image, retailers all over the UK are taking note.随着消费者接受这种无害的形象,零售商在英国做笔记。

Despite these positive changes and equally positive results, Marks & Spencer expects a tough year.尽管有这些积极的变化,同样正面的结果,和斯宾塞预计标志着艰难的一年。The company plans to deal with the future the same way it has found success in the past: by appealing to its target market and maintaining a strong brand. 该公司计划,以应付未来的成功同样的方式,它已经发现在过去的:通过吸引其目标市场并维护一个强大的品牌。Sometimes you don’t have to change your logo design or the way you do business to make your brand more relevant. 有时,你不需要去改变你的标识设计或你们的经商手法使你的品牌更有关。As this example illustrates, simply focusing on key areas and educating your customers is all it takes.这个例子说明了,只是关注重点锦州酒店VI设计领域和教育你的顾客都是成功的锦州标识设计关键。