盘锦餐厅VI设计家庭友好的伦敦一家餐厅打开新的位置

盘锦餐厅VI设计家庭友好的伦敦一家餐厅打开新的位置

Posted on贴在 February 24, 20102月24日,||Category:类别: UK Brand Logos英国商标

Giraffe, a favourite of families all over the UK, recently opened a new location in Holland Park, making a total of 41 restaurants in this growing chain. 长颈鹿、最喜爱的一个家庭,全英国最近开设了一个新的地点在荷兰公园,做一个共有41餐馆在这个快速增长的链。How is Giraffe finding success where so many fail? 长颈鹿是如何找到很多失败的地方取得成功?In this case, as in so many others, the difference lies in identifying an underserved market and designing a在这种情况下,就像在其他很多人一样,它们的区别在于市场寻找具有稠密并设计了brand盘锦餐厅VI设计品牌that caters specifically to them.具体可以满足他们。

At first glance, the Giraffe brand is similar to many others.乍看之下,长颈鹿品牌是类似于许多其他问题。This brand promises excellent food with a mix of comforting favourites and exotic delights in a fun and informal cafe style atmosphere. 这个品牌承诺的最好的食物与组合最喜爱的安慰和异国情调在一个有趣而非正式的咖啡厅风格的氛围。However, Giraffe’s brand is geared toward a niche that has few quality eating choices: families.然而,长颈鹿的品牌是面向一个利基,吃一些质量选择:家庭。

The average gourmet restaurant is intimidating to a mum and dad due to the lack of children’s menu choices, an atmosphere full of tempting yet breakable brick-a-brack, and a general low tolerance for the noise and commotion that so often comes with small children. 一般的美食餐厅是一个妈妈和爸爸工程浩大,由于缺少儿童菜单选择,气氛还充满诱惑,以及普遍存在的易碎品brick-a-brack低公差时所作的噪声与骚动,经常是有小孩子的家庭。The average family restaurant, on the other hand, offers little other than a family atmosphere, with none of the ambience and cuisine that parents crave. 一般的家庭餐馆,另一方面,带来了一点其他比家庭氛围中,所有的气氛和烹饪,父母奢求。Giraffe’s brand offers a middle road that families can fall in love with: a fun atmosphere, interesting food choices, and an open-armed attitude toward the smallest UK consumers.长颈鹿的品牌提供了一个中路让家庭可以爱上:一个欢快的气氛,有趣的食物的选择,和一个open-armed最小的英国消费者态度。

The这logo design标志设计at first glance appears to say little about the brand, but it in fact is an integral part.乍一看似乎说得少,但它的品牌,其实是一个组成部分。The giraffe image that is shown throughout the store and sometimes as part of the长颈鹿图像就是显示在商店,有时则是部分restaurant logo design餐厅标志设计ties directly into the name. 关系直接进入的名字。The zoological theme seen so often in child-oriented logos is drawn in a modern, sophisticated manner, hinting that this restaurant has a side that adults can appreciate as well. 动物学主题见过这么经常在child-oriented标识绘制一个现代的、复杂的方式,这预示着这个餐馆有一方,成人可以欣赏。The writing supports this impression, appearing to be hand drawn but thick and commanding as well.写作支持这个印象,出现是手画厚和指挥但。