内蒙古酒店VI设计 一个变化可以减肥可乐生存在内蒙古酒店品牌的方法吗?

内蒙古酒店VI设计 一个变化可以减肥可乐生存在内蒙古酒店品牌的方法吗?

Posted on贴在 March 1, 20102010年3月1日||Category:类别: Branding品牌

Often, small businesses feel that they should copy larger, multi-national companies when it comes to marketing and branding. 通常,小型企业认为他们应该以更大时,跨国公司营销和内蒙古酒店VI设计品牌。However, there are times when this is, well, questionable. 然而,有些时候这是,嗯,值得怀疑。Many multi-national brands seem to rebrand at the drop of a hat, often at the expense of their customer loyalty. 许多跨国品牌似乎将在滴一顶帽子,他们花的钱常常就是节省的顾客忠诚度。The most obvious example of this is Coca-Cola. 最明显的例子是可口可乐。Diet Coke is changing their marketing strategy—once again—and running the risk of further diluting an already muddy brand.减肥可乐是改变了他们的营销strategy-once重新运行的风险已经进一步稀释泥泞的品牌。

Many people in the UK associate the Diet Coke在英国的很多人把减肥可乐brand品牌and和logo design标志设计with the advertisements they see on television and in popular magazines. 与他们在电视上看到的广告,在流行的杂志。These UK advertisements have shown a marked lack of direction in the past year, with themes including hunky men, a turtle, and even Welsh singer Duffy. 这些英国广告显示明显缺乏方向在过去的一年里,主题包括男人,一只乌龟脸颊,甚至威尔士歌手-达非执教。If you are confused about what this brand stands for, you are not alone. 如果你感到困惑这个品牌代表什么,因为你不是孤单一个人。Your confusion—and that of UK consumers—may increase with the latest marketing strategy, which will seek to align the company with fashion and celebrities.你的consumers-may增加confusion-and英国最新的市场营销策略,将寻求使公司时尚、名人内蒙古酒店VI设计。

Coca-Cola recently announced this new approach, which will include a long term partnership with well known online fashion house ASOS. 可口可乐公司最近宣布这种新方法,这将包括一个长期伙伴与知名的时装ASOS在线。There will also be co-marketing campaigns with Kiss Radio and promotions with well known magazines from Bauer Media.也会有共同开发市场和促销活动,以吻广播和杂志媒体众所周知鲍尔。

This can be a good move for the company, or yet another negative one. 这是一个非常好的变动对公司而言,或另一个阴性。Modern UK customers have had little to associate the brand with. 现代英国客户却很少想到品牌。If this is a permanent change in direction, it may be very effective. 如果这是一个永久性的改变方向,它可能是非常有效的。After all, Diet Coke has a brand and logo design with great potential to appeal to the weight-conscious consumer, many of which are young women who follow celebrity gossip and fashion. 毕竟,减肥可乐有品牌和标识语设计有很大潜力的上诉到关心体重消费者,其中许多都是年轻女性按照名人八卦、时尚。If this is a long term branding approach, it may very well be an effective one. 如果这是一个长期的品牌的方法,很有可能是有效的。However, if it is merely another short term marketing ploy, it is likely to add yet more brand confusion.然而,如果它仅仅是另一个短期营销的手段,它会增加更多的品牌的混乱。