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Diet Coke may have been forced into this split brand personality by recent changes in the market. 减肥可乐可能被迫在最近这种分歧品牌个性对于市场变化。Many people in this weak economy are looking at soft drinks as frivolous purchases, something that can be cut out of the family budget with little pain or suffering. 许多人在这个脆弱的经济正在购买饮料,轻薄柔软,有些东西可以凿出来的的家庭预算和小的疼痛或不使适。This leaves soft drinks to flounder, trying an measure that might bring in a few extra sales.这使得软饮料,挣扎着,尝试另一措施可能会带几个额外的销售。
As with every seemingly negative move, Diet Coke’s recent brand confusion comes with a silver lining. 在每一看似负移动,减肥可乐最近的品牌都有一个混乱的一面。The lack of a solid brand created by the company gives customers the freedom to develop their own perception. 阿拉善盟酒店VI设计缺乏坚实的品牌由公司给予客户的自由来发展他们自己的感觉。While this may be a potential positive side effect for a well known and visible brand such as this, it is a strategy that lesser known businesses should avoid at all costs.虽然这可能是一个潜在的积极为一个众所周知的副作用和可见的品牌,这是一种策略,一些不知名的企业要不惜一切代价去避免。
The moral of this story is that it is important to give UK consumers a solid image and brand to associate your name and logo design with. 本故事的寓意是:它是重要的给英国消费者一个坚实的形象和品牌联想到你的名字和标志设计。Customers must have a clear idea of why they should choose your brand over another. 客户必须有一个清晰的想法,为什么他们应该选择你的品牌胜过另一种。If you are offering a luxury product—which now means anything not necessary for day-to-day life—they also must have an emotional attachment to your logo design and brand. 如果你正在提供一种奢侈product-which现在代表什么没必要给日常生活也必须有一个情感依恋你的标志设计和品牌。It is truly the only way to survive in today’s competitive market. 这里真正是生存的唯一途径在当今竞争激烈的市场。If you think your logo design and brand need a little work in order to meet this tall order, talk to a logo design consultant today.如果你认为你的标志设计和品牌需要一个简单的工作,以满足这阿拉善盟酒店VI设计 一艰巨的任务,跟一个阿拉善盟标志设计顾问今天。
(版权所有:转载请注明来源于【人和时代・中国】 http://www.hotelcis.com 作者:先锋)
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