十年在豪华的鄂尔多斯酒店标志设计和鄂尔多斯酒店品牌全国扩散。品牌的过去与现在
Posted on贴在 March 1, 20102010年3月1日||Category:类别: Branding品牌
It seems like the last decade flew by in a whirlwind of shocking headlines and economic struggles. 它看起来像过去十年的旋风了令人震惊的标题和经济斗争。Indeed, our world changed significantly in the past ten years. 事实上,我们的世界发生了很大的改变;在过去的十年。It seems fitting that the world of看来,世界的拟合UK branding英国品牌and和logo design标志设计also have changed immensely. 也已经改变了。Here is a little look at what defined branding over the past decade, and where it is headed now.鄂尔多斯酒店VI设计这里是一个小看看定义品牌在过去的十年中,走了。
Branding experts have already developed a nickname for the first ten years of this millennium: the nostalgic noughties. 品牌专家已发展的昵称的最初十年里这个年noughties:怀旧。Despite wars, global warming, and political upheaval on every continent, studies have found that both尽管战争,全球气候变暖,和政治剧变在每一块大陆上,研究发现两者都有nostalgia怀旧and celebrity were the reigning themes that best appealed to consumers in the 2000’s. 和名人是执政的主题,向消费者最好在2000年代。We have seen celebrities replace models as the ‘face’ of major fashion houses. 我们见过的名人的脸代替模型的主要的时装。Even fallen celebrities such as即使倒下的名人Kate Moss凯特·莫斯and Kerry Katona remain powerful selling figures in the UK, attached throughout the decade to luxury logo designs and brands all over the nation.和凯莉·卡托纳保持强大的销售数字在英国,整个鄂尔多斯酒店十年在豪华的鄂尔多斯酒店标志设计和鄂尔多斯酒店品牌全国扩散。
Nostalgia is evident in the revival of once-dead products and brands. 摘要怀旧是明显的复苏中once-dead产品和品牌。We have blogged on the revival of apple cider and instant coffee on this very blog. 我们已经写博客的人的复兴和苹果和速溶咖啡在这个非常的博客。Often, these brands return with a logo design and通常,这些品牌和标识语设计和回报brand品牌very similar to their original one. 原有的非常相似。A good example of this is once-unfashionable frozen dessert Arctic Roll, which is a comfort brand making a comeback on market shelves and in the hearts of UK consumers. 一个很好的例子,这是once-unfashionable冷冻甜品北极卷是一种安慰市场上品牌卷土重来的架子和在英国的心的消费者。Other brands merely resurrect nostalgic marketing campaigns, as is the case with the well known Weetabix jockey ads. 其他品牌营销活动,仅仅是复活怀旧的话,Weetabix骑师众所周知的广告。Even the甚至controversial有争议的2012 Olympic logo design represented an attempt to bring up the past.2012年奥运会标志设计代表了企图带来的过去。
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