通辽酒店VI设计 重新定位的银十字架的通辽酒店标志

通辽酒店VI设计 重新定位的银十字架的通辽酒店标志

Posted on贴在 March 11, 20102010年3月11日,||Category:类别: 通辽酒店商标

Silver Cross has always been a standby in Britain when it comes to prams.银色的十字架一直是一个备用在英国当谈到婴儿车。This这brand品牌is known for high quality and even higher status, the favorite of royalty and celebrities alike. 是众所周知的高品质和更高的地位,最喜欢的特许权使用费和名人相似。The这baby and child logo design婴儿及儿童logo的设计is recognized through London and the UK. 被公认通过伦敦和英国。However, in recent years the business was failing despite a brand that was as solid as a brand could be. 然而,近年来商业是失败的,尽管一个品牌雄厚的品牌有可能。Here’s how Silver Cross turned the tides.这是如何变成了银色的十字架潮汐。

Expand your market.扩展你的通辽酒店VI设计市场。One of the key faults of the Silver Cross brand was that it was not known in key markets throughout the world. 最重要的一个缺点的银十字架品牌,却不知道在主要市场在世界各地。This excluded wealthy people in Asia, the United States, and other parts of the world. 这排除在亚洲的富人,美国和世界上的其他地方。Therefore, one of the Silver Cross’s strategies was to expand to other countries, offering their prams in an expanded range of shops and taking opportunities to have their product discussed in the press. 因此,一个人的银十字架的策略是扩展到其他国家,提供他们的婴儿车在扩大了范围的商店,并讨论了其产品的机会,使他们有媒体报道的焦点。This allowed Silver Cross to expand their market without delving into lower priced, markets that would ultimately devalue the brand.这使得银十字架扩大他们的市场下,市场价格较低的钻研,最终贬值品牌。

Maintain your brand.保持你的通辽酒店品牌。In a world where low cost leaders abound, Silver Cross simply cannot get involved in price wars. 在这样一个世界里有成本低、银十字架领导人不能简单地参与价格战。Therefore, one of the central brand strategies has been to maintain the power of the brand. 因此,通辽酒店品牌战略的核心,是维持品牌的力量。While many businesses are tempted by the prospect of lowering overhead by outsourcing to the overseas, Silver Cross has kept the emphasis on maintaining high and consistent quality even while moving manufacturing to another part of the globe. 而现在,许多企业的诱惑下,降低开销的前景海外外包、银十字架一直强调保持高以及稳定的质量虽然生产转移到另一个世界的一部分。Another key part of this strategy has been to woo celebrities. 这个战略的另一个关键组成部分已经劝说名人。If a celebrity publically uses the Silver Cross, it gives exposure to the如果一个名人公开地采用银十字架,它给接触logo design通辽酒店标志设计even while adding to the perceived value of the brand.虽然增加的知觉价值,通辽酒店品牌。