济南酒店VI设计 通过社会媒体营销济南标志设计方法

济南酒店VI设计 通过社会媒体营销济南标志设计方法

Posted on贴在 August 12, 20102010年8月12日,||Category:类别: Branding品牌

Marketing through Social Media Takes Off in Britain: While marketing and branding experts have been pointing to social networking and media as the branding wave of the future for some time now, the world of business hasn’t been as enthusiastic until very recently. 济南酒店VI设计通过社会媒体营销在英国起飞:当市场和品牌专家一直指向社交和媒体品牌迎接未来一段时间之后,全球的商业没有热情直到最近。However, things are beginning to change, with several major companies in the UK putting their full marketing of the但是,事情开始发生变化,在英国的几大公司将他们的全程营销internet business互联网业务push behind websites such as YouTube, Facebook, and把后面的一项等网站脸谱,和Twitter呢喃.

This method of这种方法的UK branding英国品牌and marketing offers several advantages.和营销提供了几方面的优势。First, it is far lower cost than many other avenues, such as television commercials. 首先,它还是很低的成本比许多其他途径,如电视广告。This allows even the smallest businesses to get their name and这使得即使最小的企业到他们的名字logo design标志设计in the public eye. 在公众的视线。Second, due to the highly personal nature of social media, many people in the UK and elsewhere are far more likely to trust these nontraditional messages. 第二,由于社会媒体的高度个人性质的,许多人在英国和其它更容易相信这些非传统的讯息。Last, there is a certain amount of fanaticism inherent to social media. 最后,有一定的社会媒体的狂热所固有的。People tend to assemble into groups and more staunchly support a人们倾向于装配成组织和更坚定的支持brand品牌or cause than they would in ‘real life’. 或引起大于他们在“现实生活”。If your business is this brand, there is a lot to benefit from it by following the如果你的事业就是这个牌子,有很多可以从中获益沿用five simple steps knowing your market济南酒店VI设计五个简单的步骤知道贵方的市场情况.

Pepsi Co. was one of the first companies to view social marketing as more than a way to put out announcements. 百事公司是首批社会营销公司来查看多道来扑灭公告。This year, the company pulled the twenty million dollars it normally invests in advertising on the US Super Bowl and instead sank that money into a huge social media campaign, almost like今年公司通常把二千万美元投资于广告在美国超级碗和金钱而不是为一个巨大的沉没社会媒体的宣传活动,几乎像remaking a brand改造一个品牌. 。This is astonishing when you consider that the US Super Bowl is one of the most watched television events in the US. 这是惊人的,当你考虑到美国超级碗”是其中最看电视的事件在美国。Toyota followed suit, but on a different website. 丰田紧随其后,但是是在另一条不同的网站。When it was discovered that their cars have a sticking pedal, the president himself put out a video apology—not on television, but on the popular当它被发现,他们的汽车踏板,总统坚持自己的视频apology-not伸出一只在电视上,但受欢迎website网站YouTube.视频。