威海酒店VI设计 威海准备展开新威海标志设计杂志

威海酒店VI设计 威海准备展开新威海标志设计杂志

Posted on贴在 August 30, 20102010年8月30日||Category:类别: Marketing营销

 Gaining media attention is one of the most powerful ways to promote your获得媒体的关注是其中一个最有效的方法来增进你的brand品牌and get your并使你的logo design威海酒店VI设计标志设计into the public eye. 进入公众的视线。Unfortunately, this can be easier said than done. 不幸的是,这可能是说起来容易做起来难。The media has little reason to talk about businesses, especially not in a positive way that builds a brand. 媒体几乎没有理由不谈生意,尤其是以积极的方式来建立一个品牌。Many businesses deal with this by hiring publicists and taking measures to attract positive media attention. 许多企业通过雇佣它们处理,采取措施,吸引正面的新闻媒体的关注。However, grocery and retail giant Tesco is instead creating their own media to ensure ongoing coverage.然而,食品杂货及零售业巨头Tesco实际上是创造他们自己的媒体,以确保持续的报道。

Although many grocery stores publish small booklets with recipes and news items promoting their brand, Tesco’s new publications will be full sized glossies that consumers will buy from the newsstand just like any other magazine. 虽然很多杂货店都出版小册子和小配方和新闻宣传他们的威海酒店VI设计品牌,乐购的新出版物将全尺寸glossies消费者会购买报摊就像其他的杂志。Available this October in 2000 stores across the UK, three Tesco magazines named Food, Home, and Your TV Week will join Tesco’s current magazine offerings, Tesco Magazine and Real Food.可这2000年10月在英国,商店乐购杂志命名的食物,三家,你将加入电视星期乐购当前杂志祭,乐购杂志和真正的食物。

The magazines will be produced like any other publication, published by a well known magazine publisher, and edited by experienced staff. 杂志会产生像其他出版、发表的一个人所共知的杂志出版商,分别由有经验的专业员工。They will have target circulations and cost up to ￡1.99. 他们会和成本目标发行量￡1.99。They will appear to customers to be a normal magazine, which will make their pro-Tesco messages all the more powerful.他们看上去将会是一个正常的杂志的客户,这样就可以使他们的pro-Tesco信息更强大。
Will this marketing venture be successful? 威海酒店VI设计将这个营销风险成功吗?If it follows precedent, then it certainly may be. 如果它遵循先例,那当然可以。Tesco magazine has the fourth largest circulation in the UK. 乐购》第四大流通在英国。However, unlike the new titles, Tesco magazine is free. 然而,不像新冠军,乐购杂志是免费的。Will UK consumers be willing to pay for a marketing pamphlet, however glossy?英国消费者愿意支付市场小册子,然而光泽?