晋城酒店VI设计营养指导方针来满足必要向儿童直接做晋城广告。

晋城酒店VI设计高纤维麦片粥可以吸引孩子吗?

Posted on贴在 September 6, 20102010年9月6日||Category:类别: UK Brand Logos英国商标

We naturally believe in the power of branding and design to sell, well, just about anything to just about anyone. 我们很自然地相信晋城酒店VI设计品牌的力量和设计卖,嗯,任何一样东西才对任何人。However, selling high fibre, healthy cereal to children and sweet chocolate cereal to parents is a particularly tall order. 然而,销售高纤维麦片、健康儿童和甜美的巧克力谷物父母是一个非常艰巨的任务。Kellogg’s has taken both challenges with their newly healthy, high fibre chocolate cereal, Coco Pops Choc ‘N’ Roll.凯洛格的已经与他们的新健康带来了挑战,高纤维麦片粥,可可持久性有机污染物的巧克力' N '辊巧克力。

A series of television advertisements and other marketing will be included in the ￡3 million campaign to promote several new Kellogg’s cereals. 一系列的电视晋城酒店VI设计广告和其他的市场将被纳入￡300万促进运动中一些新的凯洛格的谷物。The campaign includes the cheerful and well known Coco Pops Monkey character touting the superior taste and general fun feeling of the cereal. 活动包括愉快,众所周知的可可持久性有机污染物的猴子性格简表味道和一般有趣的感觉优越的谷类。The character will be shown driving a car with wheels similar to the shape of the new cereal’s shape. 人物将显示出类似开车带轮子的形状新的麦片的身材。However, the strapline, “It’s Choc Fibre Fun,” emphasizes the high fibre for the benefit of wary mums.然而,这个专栏还,“这是巧克力纤维有趣,”强调高纤维的利益而机警的身手。

Because of laws regarding advertising on children’s programmes, Kellogg’s had to reduce sugar and augment fibre in their popular cereal brands before they could market on kids’ TV. 因为法律关于广告对儿童节目,凯洛格不得不减少糖和增强纤维在他们流行的不同品牌的麦片粥可以市场之前,他们孩子的电视。Choc ‘N’ Roll is not the only cereal that has been given a healthy makeover; other Coco Pops cereals have seen their sugar levels reduced by 15%. 巧克力' N '辊并不是唯一的麦片粥已经得到一个健康的改造;其他可可持久性有机污染物的谷物看到了他们的血糖水平降低15%。However, Choc ‘N’ Roll remains the only cereal in this line to meet the nutritional guidelines necessary to be advertised directly to children.然而,巧克力' N '辊是唯一的谷物在这方面的 晋城酒店VI设计营养指导方针来满足必要向儿童直接做晋城广告。