汉中酒店印刷品设计 路可查德运动型饮料赞助商为汉中酒店

汉中酒店印刷品设计 路可查德运动型饮料赞助商为汉中酒店

Posted on贴在 September 22, 20102010年9月22日,||Category:类别: Branding品牌

How can you get your你怎么能收到你的呢brand汉中酒店印刷品设计品牌and和logo design标志设计into the hearts and minds of your target audience in the UK? 进入民心,你的目标受众在英国吗?This is a question that many business owners struggle with. 这是一个问题,许多企业主与之抗争的人。Sometimes sponsoring a sporting event is a great way to get exposure for your company and its products. 有时赞助体育赛事是一个伟大的方式来得到接触对你的汉中酒店印刷品设计公司,其产品。Lucozade Sport is not the first but merely the latest brand to take this approach, sponsored the FIFA World Cup coverage that was shown on ITV.路可查德运动型饮料并不是第一次了,只是最新的品牌赞助,持有这种态度,国际足联世界杯上标明有报道ITV。

This UK campaign, called ‘Fuelling England’s Roar’, included an advertising campaign featuring Steven Gerrard, the captain of the Liverpool team. 这个英国运动,被称为“助长了英格兰的吼叫,包括一项汉中酒店印刷品设计广告宣传活动的特色,队长杰拉德利物浦的球队。Advertising was not the only focus, with Lucozade involving fans by offering one million prizes to consumers such as classic England clothing and flags. 广告不是唯一的焦点,包括球迷满满一肚子的消费者提供一百万的奖励等服装和旗帜。英国经典This programme, which began in May, enticed football fans from around the UK. 这个计划始于球迷可以吸引来自世界各地的英国。In keeping with the times, social media and even an iPhone application were also included in the festivities. 在保持与时代、社会媒体甚至还包括一个网路应用在庆祝活动。A digital campaign feature Sunderland striker Darren Bent. 一个数字运动特征桑德兰前锋达伦-本特。This got quite a bit of media attention and general talk throughout the UK considering that Bent was the centre of a scandal involving well known social media site这让不少媒体的关注,在整个英国将军谈话是考虑到弯曲的中心众所周知的社会媒体的丑闻的网站Twitter呢喃.

Lucozade Sport is not unlike many UK brands in that it is fighting for a share of an industry where choices abound. ￡706m in sports drinks were sold last year in the UK. 路可查德运动型饮料并没有什么不同,英国的许多品牌正在为一股在一个行业发展的选择。￡706米有运动型饮料销售去年在英国。Although Lucozade Sport takes a significant share of these sales, about ￡102m last year, this is down from previous figures. 虽然路可查德运动型饮料具有十分重要的分享这些销售,约￡102米去年,这是以前的人物。下来Competitors such as Coca-Cola brand Powerade also experienced a downward trend in sales, perhaps due to difficulties in the economy. 竞争者如可口可乐品牌Powerade也经历了一个下降的趋势,可能是由于销售在经济困难。This leaves brands struggling to get a larger market share just to maintain the same profit margins. 这使得品牌争取更大的市场份额,只是为了保持相同的利润。In this industry and so many others, there has never been a time when it was more important to get exposure for one’s brand and在这个行业,以及很多其他人,却从未有过一段时间它是更重要的是要为自己的品牌和接触logo design汉中酒店印刷品设计标志设计.

-------------------------------------

商洛酒店品牌和商洛酒店标识语设计来显著的成本

This exposure for the UK brand and logo design come at significant cost, ￡15m in fact. 这使商洛酒店品牌和商洛酒店标识语设计来显著的成本,￡15米事实上。However, this cost brought an unprecedented amount of exposure for Lucozade Sport. 然而,这种成本带来了前所未有的曝光量路可查德运动型饮料。Coverage of the 2006 World Cup reached 21.3 million viewers and numbers have remained high in the years since. 报道了2006年世界杯的数量已经达到2130万观众和这些年来仍然很高。Previous sponsors include notable brands such as Budweiser and EDF. 以前的赞助者包括著名品牌,比如百威啤酒和(EDF)。This year, Lucozade Sport shared the limelight with Hyundai, the other major sponsor of Britain’s appearance in the 2010 FIFA World Cup.今年,路可查德运动型饮料共享成为万众瞩目的焦点,另一为现代英国主要的赞助商的出现在2010年FIFA世界杯。

Although ￡15m is far outside the budget of most small businesses in the UK, this strategy can be implemented on a small local scale. 虽然￡15米远的预算以外的大部分小公司在英国,这种策略可以实现在一个小地方的规模。Sponsoring even small local events can be an effective way of getting valuable exposure for your brand and logo design while also showing that you care about your community. 即使是很小的本地事件赞助可以有效的方式,使你的商洛酒店品牌有价值的曝光和商洛酒店标识语设计,同时也表明你关心你的社区。Coordinating these sponsorships with social media and other marketing campaigns ensures that you get maximum use out of every marketing dollar. 协调这些赞助与社会媒体及其他市场活动可以确保你获得最大限度的利用每一个营销的美元。If you are wondering whether a programme such as this one may be right for your small business, consult a branding and logo design consultant today.如果你想知道是否这样一个计划可能适合你的小生意,请教一个商洛酒店品牌和标识语设计顾问今天。