徐汇区酒店VI设计公司一种变化,公司在英国推销自己的。

徐汇区酒店VI设计公司一直销协会创建新的代码的练习

Posted on贴在 September 29, 20102010年9月29日||Category:类别: Branding品牌

Is direct marketing getting greener? 直接营销变得更绿?As of this September, the answer will be affirmative. 9月1号,答案是肯定的。At this time, the new Code of Practice from the UK就在这个时候,新守则,来自英国Direct Marketing Association直销协会will begin guiding association members to a new and more ecologically friendly way of doing business.指导协会会员,将开始一个新的、更加生态友好的方式做生意的。

If your business has avoided certain types of direct marketing because of their perceived environmental impact, then you may be able to try entire new types of marketing. 徐汇区酒店VI设计公司一如果你的事业已经避免了某些类型的直销,因为他们的认知环境的影响,那么你可以尝试全新类型的销售。The new code is long, but it comes down to a few points. 新代码很长,但是可以归结为一种一些分数。First, marketers claiming to be green must be able to substantiate this, and the marketing process must be green from beginning to end, including the manufacture and disposal of materials. 首先,行销自称是绿色必须能够支持本,绿色营销过程中必须从始至终的作为,包括生产和处理的材料。This means that green marketers will have increased opportunities to set themselves apart from the competition, while companies looking for green marketers will have an easier time sifting through the chaff.这意味着将有更多的机遇绿色营销,使自己在竞争中脱颖而出,尽管企业寻找绿色商家就会有一个更容易的筛选糠秕。

Further, all printed marketing materials will be required to have a message encouraging recipients to recycle them. 进一步,所有印刷营销材料需要有一个信息鼓励接受者回收。Last, companies in the association must have a documented environmental policy to guide their operations. 最后,公司必须有一个记录协会环境政策来指导他们的行动。These changes may seem slight, but they represent a change of perspective for many direct marketers, from a focus exclusively on cost effectiveness. 这些改变可能会似乎不大,但他们代表了一种视角转换为许多直销商,从一个只专注成本效益。This may mean the beginning of a change in the way that companies in the UK market themselves.这可能意味着开始方式的徐汇区酒店VI设计公司一种变化,公司在英国推销自己的。