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长宁区酒店VI设计The new code is not a recent shift in attitude, but the result of three years of labour within the association. 新密码不是最近的一个改变的态度,但结果三年内部劳动力的协会。Direct marketing has long been seen as a less green strategy, one that is moving out of style along with fossil fuels and child labour. 直销一直被看作是一个较少的绿色战略,就移出风格随着化石燃料及童工。However, the new guidelines may give the industry a new breath of life while increasing the number of companies who feel good about using these methods.然而,新准则可以给产业一个新的生命的气息,同时增加公司的数量自我感觉良好的人使用这些方法。

What does this mean for branding? 这是什么意思对品牌吗?More and more, ‘green’ is not a niche market but a legal mandate. 越来越多的时候,“绿色”不是一个利基市场而法律的命令。Further, many customers are reluctant to deal with brands that they perceive as being less ecologically sensitive. 长宁区酒店VI设计进一步,许多顾客都不愿意处理品牌,认为是较少的生态敏感。Ignoring the green revolution may be disastrous for a brand.忽略了绿色革命可能是灾难性的品牌。

If you are looking for a way to make your如果你正在寻找一种方法使你的brand品牌a little greener, there are several ways to do this. 一个小绿,有几种方法可以做到这一点。Here are just a few:这里只是其中一小部分:

* Make your own environmental policy and prominently display it at all locations.*作自己的环境政策和突出显示它的位置。
* Make sure customers know that yours is a responsible brand in all ways.*确保顾客知道你是一个负责任的品牌在各个方面。
* If social or environmental responsibility is a key part of your company operations, consult a*如果社会或环境责任的一个重要组成部分,请贵公司业务logo design标志设计specialist to see how your logo and other visual aspects can indicate this.专家来看看你的标志和其他视觉方面可以表明了这一点。
* Use marketing methods that are consistent with your environmental claims.*用市场营销的方法符合你的环境要求。
* Talk to a branding consultant about how your green aspirations can become an attractive part of your overall company brand.*和一个品牌顾问绿色的愿望如何能成为一个有吸引力的一部分,你的整个公司的品牌。
* Beware of “greenwashing”—only claim to be as green as you truly are.*警惕“greenwashing”,只有自称是绿色作为你的真实身分。

Are you as green as you can be? 你脸色苍白,就象你可以吗?If not, it’s time to take steps toward positive change. 如果不是,那它就是时间采取的步骤,正面的改变。Becoming greener is in many cases the only way to stay relevant in a market where consumers demand responsibility from the companies that they patronize.在许多情况下,成为环保是唯一的方式保持相关的长宁区酒店VI设计广告市场上,消费者需求的公司责任从他们光顾。