嘉定区酒店VI设计而不变,一个真正的品牌价值。

嘉定区酒店VI设计而不变,一个真正的品牌价值。皇家歌剧院将成功

Posted on贴在 October 13, 20102010年10月13日,||Category:类别: UK Brand Logos英国商标

Did the Royal Opera House need to rebrand? 做了皇家歌剧院需要将吗?That depends on your perspective. 那要看你的观点。The building, which houses The Royal Ballet, The Royal Orchestra, and, of course, The Royal Opera, certainly had a well known房屋建筑,皇家芭蕾舞团,皇家乐队,当然,皇家歌剧院,一定有一个众所周知的brand品牌and a recognizable和一个可辨认的logo design标志设计. 。People from all over the UK supported the institution and its productions. 人们来自英国支持机构及其作品。However, there were several good reasons to modify the brand as well.然而,有几个很好的理由去修改品牌。

First, the crest was not well suited to modern times. 嘉定区酒店VI设计首先,顶不适合现代。Its antique, engraved look made the image difficult to comprehend at small sizes, while being messy and unprofessional at larger sizes. 古色古香,刻瞧,让图像难以领会小尺寸混乱和不专业,同时亦在大尺寸。This went against one of the most unbreakable rules of modern logo design: that images must be scalable, that is, work well at a variety of sizes. 这违背了规则的一个最牢不可破的现代标志设计:那一定是可扩展的,图像,适合各种尺寸。Not only did this logo not work well when blown up or shrunk down, it really wasn’t a winner at any size.这个嘉定区标志不仅不能很好工作当放大或缩小下来,这不是一个胜利者在任何大小的。

Second, the font was ultra-traditional, which did not represent the organisation’s many endeavours. 第二,字体是ultra-traditional,这并不代表该组织的许多努力。The Royal Opera House offers not just classical performances, but many contemporary ones as well. 皇家歌剧院提供不仅仅是经典的表现,但是很多同时代的人。The font was also difficult to use as part of the brand, being a little too formal for everyday communications.字体也很难用作为品牌,作为一个小太正式了日常沟通。

Last, because of the aforementioned issues, the organisation lacked a cohesive brand. 最后一天,因为上述的问题,该组织缺乏凝聚力的品牌。The ornate typeface was not usable in emails, letters, and other smaller sized publications. 这个华丽的字体不可以在电子邮件,信件,其他小尺寸的出版物。The logo could not be used in a variety of contexts due to sizing issues. 标志不能被使用在不同的上下文由于上浆问题。Without any coherent image to represent The Royal Opera House throughout the UK, the organisation lacked the solid recognisability and unchanging value of a true brand.没有任何一致形象代表整个英国皇家歌剧院、组织缺乏坚实的嘉定区酒店VI设计而不变,一个真正的品牌价值。