深圳酒店VI设计科学博物馆揭开未来的标志

深圳酒店VI设计科学博物馆揭开未来的标志

Posted on贴在 October 11, 201010月11日||Category:类别: UK Brand Logos英国商标

The London Science Museum has for years used a logo that was simple, with the name in a plain lower case font and a mathematically inspired image to the right. 伦敦科学博物馆多年来一直使用一个标识,很简单,一个普通的名字小写字体和图片右侧数学灵感。There is very little about the很少有关于logo design标志设计that is original or memorable, which the museum felt might be to its detriment. 这是最初的感觉令人难忘,可能是其博物馆的害处。To solve this problem, the museum recently introduced a new logo, one that has a strong sense of personality, a futuristic sensibility, and even a mild dose of controversy.要解决这个问题,这个博物馆最近推出了一个新的标志,一个有着很强的个性,未来感性,甚至一个温和的剂量的争议。

This logo design is not an end unto itself, but an integral part of a fresh new identity. 这个标志设计不是一个结束对本身,而是一个不可分割的一部分,一个新的身份。Gone is the clean, corporate image of yesteryear; the new logo features the name of the museum written in a solid block of squarely shaped, space age print. 经过清洗、企业形象,那么;新商标的名字写在一个博物馆固体块状的成型,太空时代的直接打印深圳酒店VI设计。This print is repeated in advertisements and throughout the museum, with the intention of making it a recognizable piece of the museum.这张照片是在广告重复和整个博物馆,目的是使一个可辨认的块博物馆。

Several people have complained that the new font is a little hard to read, but this may be part of its message. 一些人抱怨新字体是一个小小的很难理解,但这可能是其信息的一部分。The idea has been introduced that, like this typeface, science often needs ‘decoding’. 公司的理念一直是介绍,这样字体,科学往往需要“解码”。The purpose of the museum is not to tell people how to think, but to decode science and let visitors make their own theories. 博物馆的目的不是要告诉人们如何思考,但解码科学和让观众使他们自己的理论。While some balk at the new logo design, others find it refreshingly different.虽然有些不惜新标识语设计,别人发现它令人耳目一新不同。