青浦区酒店VI设计一个整体的生活方式的一部分。

青浦区酒店VI设计公司为客户提供度身订造的杂志发行

Posted on贴在 October 14, 20102010年10月14日||Category:类别: Branding品牌

In a world where one size doesn’t quite fit all, making customers feel personally valued can be quite a trial. 在这个世界上,一个尺寸不太合适,让顾客觉得自己个人价值可以相当审判。This has turned into a challenge for companies wanting to maintain customer loyalty and expand their base. 这已经变成了一种挑战,对于公司想要保持顾客的忠诚度,扩大他们的基地。Honda, which has long published a customer magazine in the UK, has launched a customised version to personalise this interaction with their customer base.本田、青浦区酒店VI设计已久的杂志上发表了一份客户在英国,发起了一个定制版本personalise此项交互作用与他们的客户基础。

How will Honda accomplish this all-important task? 本田将如何完成任务吗?这个重要As of this issue, UK dealerships can develop a four to six page cover section, choosing images to suit the tastes of their local areas while also adding their own local news and even a welcome letter written by the dealer. 在这个问题上,英国的特许经销商能够设计出一种四到六页覆盖部分,选择适合的口味图像地方同时加入自己的当地新闻,甚至一个受欢迎的由交易商写的信。Dealers can also select regionalised back cover advertisements. 经销商也可以选择regionalised后盖广告。The first customised issue was printed and distributed in July, so it is still too early to tell how successful this will be. 第一个问题是,定制印刷分布在7月,所以它还言之过早,这将如何成功。However, it is easy to predict that customers will prefer this customised magazine over a more generic one. 然而,这是很容易预测,客户会喜欢这个杂志在一个一般的定制。In fact, Honda is considering offering a similar periodical at regular intervals over the next year.事实上,本田考虑为一个类似的期刊定期在未来的一年。

Publications are an excellent venue for increasing a company’s exposure. 出版物是一个很好的场地,为增加公司的暴露。Not only does it remove the possibility of competing brands advertising in the same space, it allows businesses to communicate a message in more than the limited space that traditional ads are allowed. 它不仅清除竞争品牌广告的可能性在同一个空间,它让企业交流信息有限的空间多,传统意义上的广告是允许的。It also allows businesses to present their它也让企业展示他们的brand品牌not just as a product, but as a part of an overall lifestyle.不仅是作为一个产品,而是作为青浦区酒店VI设计一个整体的生活方式的一部分。