阿坝藏族羌族自治州酒店VI设计营销人员会创造一个新的营销方案

凯洛格的营销和品牌建立在阿坝藏族羌族自治州酒店VI设计

Posted on贴在 October 18, 20102010年10月18日,||Category:类别: Branding品牌

How can you ensure that your company survives and thrives in any economic climate? 你怎么能确保你的公司仍然在任何的经济气候生生不息吗?For cereal giant Kellogg, the answer is putting a larger chunk of company resources into marketing and branding. 凯洛格为谷类巨人,答案是把一个更大的块公司资源在市场和品牌。Kellogg is currently in the process of recruiting and hiring fifty executive marketing staff to beef up European marketing, which will increase the staff of this department by one quarter.凯洛格目前在员工招聘过程中五十执行营销人员,加强对欧洲市场的,还会提高本署职员一节。

Most people in the UK see the familiar red Kellogg logo every morning on their breakfast cereal. 大多数英国人看到熟悉的红色凯洛格标识每天早晨他们的早餐麦片粥。However, Kellogg is competing against many different brands for this privilege. 然而,凯洛格是许多不同的品牌竞争这个特权。Although the company is introducing expanded lines, this alone is not enough to increase sales. 虽然公司引进扩展之意,这本身并不能增加销售量。In order to build a more loyal market, more marketing staff is needed.阿坝藏族羌族自治州酒店VI设计为了建立一个更忠诚的市场营销人员,更多的是需要的。

The company’s marketing department is based in Ireland, where the European headquarters are located. 公司的营销部门在爱尔兰基于,那里的欧洲总部的所在地。This department is responsible for all advertising campaigns, including the “Wake Up to Breakfast” campaign that is being reintroduced. 这个部门负责所有的广告活动,包括“醒来吧,吃早饭的时候,正在重新”活动。This ￡1.5 million campaign spans a variety of media, including television, online, and print. 这￡150万年的竞选运动中跨越多种媒体,包括电视,上网,和打印。The company is also introducing new versions of well known brands, including healthier varieties of favourite children’s cereals previously known best for their sweet taste and consequent high sugar content. 该公司也推出新版本的知名品牌,包括健康的品种的谷物以前最喜欢的儿童闻名的甜味和相应的含糖量高。The hope is that new marketing staff will create new marketing schemes that will help to further differentiate the现在希望的是,新的阿坝藏族羌族自治州酒店VI设计营销人员会创造一个新的营销方案,这将有助于我们进一步的划分brand品牌and give it a larger market share in the large and varied European market.给一个更大的市场份额的大小不同的欧洲市场。