广元酒店VI设计营销活动似乎已经是成功的广元品牌设计。

广元酒店VI设计营销活动似乎已经是成功的广元品牌设计。巴克莱:营销坏了

Posted on贴在 October 22, 20102010年10月22||Category:类别: UK Brand Logos英国商标

Marketing and branding are never sure-fire, guaranteed means of success, especially when your company is in the middle of one of the largest banking scandals in the history of the UK. 广元酒店VI设计市场营销和品牌从不可靠的手段,保证成功,尤其当你的公司是在中间的一个历史上最大的银行丑闻的英国。Barclays is seeing this now, with a rather clever marketing campaign turned nasty due to the work of a few overzealous protesters turned vandals. 看到这个巴克莱现在,以一种相当聪明的营销活动的工作厌烦了由于过分了一些抗议者野蛮人。After these recent events, people in the UK may never again look at Barclays the same.最近这些事件后,英国人可能永远无法再看看巴克莱一样。

People all over the UK are familiar with the oft seen sky blue Barclays logo, more so now than ever due to a ￡25 million campaign that featured a sticker with their logo attached to rental cycles all over London. 各地的人都很熟悉的英国的巴克莱银行常常看到天空的蓝标志,现在比以往任何时候都由于￡2500万年的竞选运动中,表现了一个贴纸与他们的标志在租赁在伦敦周期。This was intended to make Barclays seem like an organic part of the city as well as a younger, greener choice for banking and investment. 这是为了让巴克莱觉得这个城市的有机组成部分以及绿色选择年轻、银行和投资。For a few days, people in the city saw the Barclays logo wherever they went, and the marketing campaign appeared to have been successful.几天,在城里的人看到这支标志,无论他们到什么地方,广元酒店VI设计营销活动似乎已经是成功的广元品牌设计。

However, a variety of recent news brought another take on Barclays. 然而,各种各样的最近的新闻带来了另一个接受巴克莱。Poorly thought out loans; improper acquisitions; billions of pounds in taxpayer funds… it seems that there is no end to the bad news about this finance company. 思虑不周;不适当的并购贷款;数十亿英镑的纳税人的资金…似乎也就没有尽头的坏消息关于这个金融公司。