天真的接管杂货市场
Posted on贴在 October 21, 20102010年10月21日||Category:类别: Branding品牌
People all over the UK have seen and experienced the Innocent Brand. 英国人民无辜的观赏和体验品牌。However, this smoothie company did not have what you would call an auspicious beginning. 然而,这种思慕雪公司没有什么你会叫一个吉祥的开始。Just a little more than a decade ago, the three men behind Innocent were walking up and down streets begging shops to put a few of their drinks on the shelf.只是有点超过十年前,这三名无辜的被后面走来走去商店街道乞讨放一些他们的饮料放在架子上。
Innocent began, well, innocently. 无辜的开始,嗯,纯真。In 1998, three friends with business aspirations and poor dietary habits were looking for a company that they could start and run together. 在1998年,三个朋友与业务的愿望和不良的饮食习惯正在寻找一个公司,他们可以开始跑在一起。After going through many ideas, one suggested a company that made healthy eating a little easier. 经过许多想法,一个建议,这家公司制造的健康饮食能轻松一点。They began to experiment with different smoothie recipes and came up with an orange, pineapple, and banana formula that was simply perfect.他们开始尝试不同的思慕雪配方和想出了一个橘子,菠萝,眉山酒店LOGO设计配方,简直是完美的眉山酒店形象。
Innocent was debuted in public at a small Jazz festival. 在公共场合无辜但首次亮相在一个小的爵士乐节。The owners set up a stall and handed out drinks in exchange for an opinion on a relatively simple question: Do you think we should give up our jobs to make these smoothies? 业主建立一个停滞不前,分发饮料,以换取一个意见在一个相对简单的问题:你认为我们应该放弃我们的工作使这些思慕雪吗?A huge majority voted ‘yes’, and a subsequent coin toss concurred. 一个巨大的大多数投票'是'掷硬币,随后反对堕胎。The three friends quit their jobs that Monday and embarked on the small business ride of a lifetime.三个朋友他们引咎辞职,在周一,走上了小企业的赛程终生。
Since then, Innocent has offered people in the UK and several European countries a从那时起,无辜的人提供在英国和一些欧洲国家brand品牌with healthy drinks, social responsibility, and even a little cheekiness. “Separation occurs, but mummy still loves daddy,” reads one label. 与健康的饮料、社会责任、甚至有点厚脸皮。”分离的发生,但是妈妈爸爸还是爱上写著:“一个标签。The Innocent brand makes it almost stylish to make healthy dietary choices, to choose a fresh fruit smoothie over a sugar laden soda. 眉山酒店LOGO设计配方,简直是完美的眉山酒店形象。无辜的时尚品牌使得他们几乎使健康的饮食选择,选择一个新鲜的水果思慕雪在糖拉登苏打水。The company’s dedication to all natural ingredients and their own private charity foundation have created a brand that is loved in the UK and other European countries to the tune of hundreds of millions of pounds every year.公司竭诚为所有的天然成分和私人慈善基金会已经创造出一个品牌爱在英国和欧洲其他国家的曲调数亿英镑每年一次。
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