自贡酒店包装范围Redesigns自贡提高英国商界

自贡酒店包装酸奶范围Redesigns包装

Posted on贴在 October 28, 20102010年10月28日。||Category:类别: Branding品牌

Yoghurt Range Redesigns Packaging to Improve UK Business自贡酒店包装范围Redesigns自贡提高英国商界

How do you choose your yoghurt? 你如何选择你的酸奶?If you are like many people, you put very little conscious thought into the process. 如果你和许多人一样,你把很少的有意识的思维过程。You simply survey the choices and the prices, then grab what looks best for your needs and your market budget. 你只是调查的抉择和价格时,然后抓住什么看起来最适合您的需要和你的市场预算。However, there is much more going on here than meets the eye.然而,有很多在这里发生比触目的。

In our yoghurt example, the buyer is actually taking in a lot more information than they recognize. 在我们的例子中,买方酸奶其实就是把更多的信息比他们认出来。They are looking for subtle cues as to the type of yoghurt they can expect. 他们正在寻找微妙的四种类型的酸奶他们预期。Will this offer an ethnic这提供了一个民族brand品牌or a more conventional one? 或者更普通的一个吗?Is it premium yoghurt or a bargain brand? 这是一个交易溢价酸奶或品牌吗?Is it a brand that appeals to children or one that belongs in a single’s refrigerator? 这是一个品牌吸引孩子或一个属于单一的冰箱吗?We take in all of this information and more in the few seconds it takes for us to reach for that favourite brand.我们要在所有这一切中信息的几秒钟内,更需要我们去那最喜欢的自贡品牌。

This is why branding and这就是为什么品牌logo design标志设计are so important for every company, even small yoghurt makers. 每个公司都是很重要的,即使微小的酸奶制造商。In recognition of this, Nom recently redesigned their entire range of yoghurt offerings in an attempt to claim a larger part of the UK premium yoghurt market share.在认识到这一,最近重新设计他们的全部来酸奶祭企图要求自贡酒店包装更大一部分的英国保费酸奶市场份额。