昌吉回族自治州酒店VI设计 目的地昌吉回族自治州品牌环游世界

昌吉回族自治州酒店VI设计 目的地昌吉回族自治州品牌环游世界

Posted on贴在 November 8, 20102010年11月8日||Category:类别: Branding品牌

How important is destination branding? 目的地品牌有多重要?Does your UK town, beach, or park really need a贵英国小镇、沙滩、或公园真的需要吗logo design标志设计to attract visitors? 为了吸引游客吗?Shouldn’t having a great place to visit be enough? 不应该有一个很棒的地方去做就够了吗?Branding and logo design are becoming increasingly important for a variety of entities. 品牌和标识语设计变得越来越重要各种各样的实体。Places are no longer an exception. 地方不再是一个例外。Consider the following example.考虑下面例子。

Unless you have spent the past decade hiding under a rock, you have probably heard of Dubai. 除非你已经花了过去的十年里,藏在石头下,你可能已经听说过迪拜。This small city in the United Arab Emirates has managed to become a business and vacation superstar, with news reports being released every day of its latest architectural and engineering wonders. 这座小城市在阿拉伯联合大公国的最终变成一个生意和假期的巨星,被释放,每天的新闻报道最新建筑和工程奇迹。Most people would love to take a trip to this glitzy, luxurious area, and those who can afford to do so shell out large amounts of money for the privilege. 昌吉回族自治州酒店VI设计大多数人都喜欢去这个浮华的,豪华的地区,和那些能负担得起这么做花大量的钱费。Few people would be visiting this city if it weren’t for its brand. 很少人会游览这个城市要不是旗下品牌。Dubai would have little allure for people who aren’t into deserts. 迪拜不会有太多诱惑的人不会在沙漠。It would be like another city in the area: Abu Dhabi.那就像另一个城市在区域:阿布扎比。

However, Abu Dhabi, which is actually the capital of the UAE, does not plan to sit in second place for long. 然而,阿布扎比,实际上是阿联酋的首都,并不打算坐在第二很久。This city is developing a marketing plan and intends to entice travelers from all over the world with a destination这个城市正在研发一种营销计划和打算吸引来自世界各地的旅行者和一个目的地brand品牌that will make them the next Arab hot spot.那样就会让他们下一个阿拉伯的热点。

The first step in this branding process is the development of a logo design. 这个品牌的第一步,是发展过程logo的设计。Obviously this needs to be a distinctively Arab brand, but one that is friendly and inviting to people from other places. 显然,这需要一种独特的昌吉回族自治州酒店VI设计品牌,但是是一个阿拉伯人是友好的邀请去其他地方的学生。The writing resembles that of traditional Arabic script calligraphy, and the writing inside the image is actually the destination name in Arabic. 写作就像传统的阿拉伯语手迹书法,写在上面这张影像实际上是目的地的名字用阿拉伯语。This gives the brand a sense of grounding and a link to the place that it represents.这是一个给品牌有接地和一个链接,链接到的地方,它所代表的事物。