绍兴酒店VI设计的一种有趣的方式来享受美好的绍兴时光

绍兴酒店VI设计的一种有趣的方式来享受美好的绍兴时光

Guinness is also seeing success with a new, friendly brand. 《吉尼斯世界纪录大全》的成功也看到一个新的,友好的品牌。The ‘Bring It To Life’ campaign similarly repositioned the“带它去生活的运动同样恢复使用brand品牌as a fun way to enjoy good times with friends.作为一种有趣的方式来享受美好的时光和朋友在一起。

Diageo brand websites have redesigned to reflect their new brand positions, and social media is being emphasized as a way of connecting with the customers. Diageo品牌网站已经重新设计,以反映其新品牌定位、社会媒体被强调的一种方式结合的顾客。This combined with increased visibility of both products and这种结合的知名度,增加两个产品logo design标志设计s in UK stores will increase the general awareness of the drinks. 在英国的商店将增加年代一般认知的饮料。Christmas is a critical time for alcohol sales, so gaining a larger market share is more important than ever.圣诞节是一个关键时期,因此获得了酒精销售更多市场份额比以往更为重要。

Drinking, and even drinking excessively, is a popular British pastime. 饮酒过度饮酒,甚至,是英国人很流行的消遣。In fact, in the study quoted above, 69% of UK adults felt that binge drinking was a ‘British Thing’. 事实上,在以上研究引用,69%的英国成年人觉得过度饮酒被“英国的事情”。As people in the UK seek more healthful lifestyles, this type of behaviour is being viewed less benevolently. 当人们在英国寻求更健康的生活方式,这种类型的行为被看做仁慈地少。Any alcohol brand that wants to maintain its presence in the UK must immediately rethink their brand position and change their packaging and marketing accordingly.任何酒类品牌,要保持它的出现在英国必须立即重新思考他们的品牌定位和改变他们的包装和营销进行相应的调整。

If an industry changes rapidly, businesses are faced with a choice: rebrand or suffer the consequences. 如果一个产业快速地变化,企业面临一个选择:将或承担后果。That should be an easy decision, but it is one that many companies face with trepidation. 那应该是一个容易的决定,但这是许多公司面临的无奈之举。Luckily, a branding expert can help you with the difficult task of modifying your brand for success with the new values of your customer base. 幸运的是,一个品牌专家可以帮助您处理困难的任务修改你的品牌的成功与你的新价值的客户基础。Sometimes this requires large changes, including your website, packaging, and even your logo design. 有时,这需要大的改变,包括你的网站,包装,甚至你的logo的设计。However, in many cases you can reconnect with customers by making simple, small changes that set a new tone for your business. 然而,在很多情况下你可以重新与顾客的小变化,制作简单,创造了一项新的音调,为您的业务。These types of changes are helping brands like Bailey’s and Guinness stay in the game, and with the right guidance they can help you as well.这些类型的变化是帮助像贝利的品牌和吉尼斯呆在比赛中,接受正确的引导他们可以帮助你。