深圳酒店VI设计主要提供比产品风格在物质。

深圳酒店VI设计How can a technology store be made female-friendly? 如何能储存作技术不如吗?This Birmingham location is smaller, with a boutique feeling and a plain text这位置越小,与伯明翰的感觉和一家纯文本logo design标志设计that combine for an upscale flavour. 结合一个高档的味道。Black will sell many of the same items offered at sister—or rather, brother—brands Currys and PC World, but also carry several of its own ranges. 黑色可以卖许多相同的项目提供sister-or相反,brother-brands Currys和电脑世界,但也有几个自己的范围内。The store itself is more design driven than product driven, basically offering style over substance.这家商店本身更设计驱动驱动,深圳酒店VI设计主要提供比产品风格在物质。

Although the logo design is separate from any others operated by Dixons Retail, it has the names of Currys and PC World in the lower right hand corner. 虽然标识语设计是分开的,从操作的任何其他Dixons零售,所以的名字Currys和电脑世界在右下角。While linking the various UK stores may be beneficial to the company as a whole, it could prove to be a hindrance in appealing to Black’s target market. 当连接不同的英国商店会有益于公司作为一个整体,它可能是一个障碍吸引布莱克的目标市场。Women may avoid the store simply because of its association with Currys and PC World.女人可以避免商店仅仅因为它与Currys协会和PC的世界。

Dixons has struggled to market itself and create a cohesive brand despite having several very different retail establishments that appeal to a variety of markets. 深圳酒店VI设计一直努力Dixons市场本身,创造一个连贯的品牌有几个非常不同,尽管零售业,吸引更多的各种各样的市场。Although the overarching goal is to reach higher end technology shoppers, but this is a very broad customer base. 虽然首要目标是达到高端,技术,但这是一个顾客非常广泛的客户基础。Dixons has experimented with offering different levels of service as well as partnering with Star Wars for advertisements and in store events. Dixons试验提供了不同层次的服务以及通过与《星球大战》广告和储存的事件。This quarter has been more successful than the past several, so the shift just might be working.这个季度比过去更成功了几句,所以改变就可能是工作。

The new store is intended to be a trial for the concept as well as a testing ground for strategies and products to be introduced in other stores. 这家新商店的目的是为这个概念是一个试验以及对策略和产品试验基地介绍其他的商店。If all goes well you just might see a Black opening in your own area—or at least a more stylish and sophisticated edge to your local PC World or Currys.如果一切顺利的话,你就会看到一个黑色的开放在你自己的area-or至少一个更时尚和复杂到你的本地电脑世界边缘或Currys。