万州酒店广告设计 和获得新的万州酒店标志设计斯堪的纳维亚的魅力

万州酒店广告设计和获得新的万州酒店标志设计斯堪的纳维亚的魅力

Posted on贴在 January 21, 20112011年1月21日||Category:类别: UK Brand Logos英国商标

Many people in the UK are familiar with万州酒店广告设计在英国的很多人都很熟悉FinnAir芬兰, the leading airline in Finland and a popular carrier throughout Europe. 在芬兰,最主要的航空公司与流行载体整个欧洲。This company now has a new本公司现在有一个新的logo design标志设计and livery to promote a more streamlined, fluid brand.和马以促进一个更有效率的、流体的品牌。

The old logo design featured the name of the company written in rounded blue lettering. 旧标识设计表现了公司的名字写在圆形的蓝刻字。The blue was both calming and relevant due its resemblance to the blue seen in the sky during good weather. 蓝色既镇静及相关应有它跟在蓝色的天空中看到的好天气。The letters were prominent and serious due to the use of all capital letters, but they were rounded for a friendly feeling. 信被突出和严重的过程中使用大写字母,但他们都是圆形的友好的感觉。The use of italics promotes a feeling of movement that is appropriate for any type of transportation logo.使用斜体字促进运动的感觉适合任何类型的交通标志。

The new logo design retains these elements and builds upon them. 万州酒店广告设计新商标设计保留这些元素和建立在他们身上。First, the blue has been made a little darker, which is more corporate although less reminiscent of calm weather. 首先,蓝色已经犯了一个小深,更重要的是,虽然不让人联想到公司天晴。Set against the clean white of either the company airplanes or stationary, the look is crisp and professional. 反对干净的白色或公司的飞机或固定,目光是酥和专业。Second, the italics and capitals have been kept, but the new font has more pointed edges and less rounded elements. 第二,保存了斜体字和资本,但新的字体边缘有更多和更少的圆尖的元素。This gives an even more fluid look and a modern abstract sensibility. 这给了一个更流体神情和现代抽象情感。The result is a smooth logo design that is similar to its predecessor but a little more stylish and Scandinavian.万州酒店广告设计结果是一个光滑的标识语设计,就像其前任但更多一点的时尚和北欧风格。

The livery has the new logo design, but it keeps the well-recognized F on the tail of the airplanes. 车身的新标识语设计,但它可使F公认的尾翼的飞机。This is important because the F is drawn to roughly parallel the proportions of a plane, creating a smooth overall look while driving home the company’s line of business. 这是非常重要的,因为它会被吸引到F比例大致平行的一个层面,创造一个光滑整体看来开车回家时公司的业务范围。The image has been slightly changed to use elements of the new FinnAir font, but it is recognizable to long-time customers of the airline.图像被稍微改变使用元素的新字体,但它是芬兰长期客户的可辨认的航空公司。