长寿酒店标志设计FinnAir has good reason to retain much of its former visual芬兰有很好的理由保持它的许多前视觉brand品牌and identity. 和认同。With almost ninety years in existence, the company currently transports more than seven million customers per year throughout Finland and Europe. 几乎九十年,公司目前运输存在每年超过七百万的客户遍及芬兰和欧洲。Nonetheless, every brand and logo design needs an occasional refresher to stay in touch with customer preferences and current styles.然而,每个品牌和标识语设计需要偶尔进修班保持接触,以客户的喜好和当前的风格。
This logo design has been criticized, especially the pointy edges on the lettering that some people find unfriendly and overly angular. 这个标志设计一直被批评,特别是尖边刻字,有些人在找到不友善和过度角。However, these elements add an ‘engineered’ feeling that is complimentary to an airline brand along with a very contemporary Nordic charm that many will find attractive. 然而,这些元素添加一个“工程的感觉就是一个航空公司赠送品牌连同一个非常现代的北欧魅力,将有许多人认为有吸引力的东西。The similarity to the former logo design will ensure that the company doesn’t lose the attention of its existing customers.长寿酒店标志设计相似前标志设计将确保公司不会失去现有客户的注意。
Part of the reason for this new brand and logo design is the company’s attempt to expand more into international markets. 的部分原因,这个新品牌和标识语设计是公司试图扩张到国际市场。Rebranding is almost always a part of large expansions, because one’s logo design is an essential part of a brand’s appeal. 重新定位几乎总是一个一个大的存在的一部分,因为一个扩展的标识语设计是一个重要的部分品牌的上诉。Whether this brand appeals more to markets in the UK and the continent remains to be seen, but we think this is a positive overall change for the company. 这是否品牌市场的上诉更多英国和欧洲大陆还有待观察,但我们认为这是一个积极的整体变更为公司提供建议。If your company is planning an expansion or any other move that involves a change in customer base, consult a logo designer to see if your logo and brand can go the distance.如果你的公司正在计划一个扩张或任何其他行动包括改变的客户基础,请教一个长寿标志设计师来看看你的长寿商标和品牌可以去远方。
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