荣昌酒店VI设计 网络2.0的感觉,定义了现代荣昌酒店标志设计

荣昌酒店VI设计置入性行销P

Posted on贴在 March 14, 20112011年3月14日||Category:类别: UK Brand Logos英国商标

If you have watched any American television shows lately, you have probably been exposed to product如果你看过最近美国电视节目,你有可能被暴露在产品placement放置. 。We recently reported that the UK is going to join the United States in allowing this less obvious but often more effective form of advertising. 我们最近报告显示,英国是去参加美国在允许这一不明显但却往往更加有效形式的荣昌酒店VI设计广告。This week, Ofcom released the official rules for placing products on television shows as marketing along with a simple graphic to be shown immediately preceding shows that do so.本周,Ofcom发布了官方规则将营销产品上电视节目,随着一个简单的图形显示前表明,立即这么做。

An icon such as this must be simple and recognizable, so that the public can immediately recognize that the products in the following programme are functioning as advertisement. 这样的一个图标就应该简单和容易辨认,使公众能够立即承认,在接下来的项目产品功能的广告。Alternative forms of advertisement are important in the modern world, where DVR and internet television viewing have given viewers the chance to skip traditional commercials.不同形式的广告是非常重要的,在现代世界和网络电视录像给观众跳过传统广告的机会。

UK英国logo design标志设计is known for simplicity, and this graphic certainly has that quality. 简单而闻名,这当然有图形质量。While it lacks the smooth, web 2.0 feeling that defines modern logo design, it is basic enough to be timeless, which means that UK television viewers for decades will be able to recognize the image and understand what it means. 当它缺乏光滑、荣昌酒店VI设计网络2.0的感觉,定义了现代荣昌酒店标志设计,这是最基本的,足以是永久的,这就意味着英国电视观众几十年来将能够识别的图像和理解它的意思。The way the two P’s are layered is directly relevant to both the name and the concept that it represents. 两个P的方式是直接相关的分层两个名字和它所代表的概念。You could even say that the internal P is ‘placed’ inside the larger one.你甚至可以说内部P是“内放置的较大的一个。

Product placement is somewhat置入性行销有点controversial有争议的in the UK. 在英国。Part of this is due to a reluctance to have the highly commercial-feeling programming seen in the United States and other parts of the world. 这部分是由于不愿意有高度commercial-feeling编程出现在美国和世界其它地方。When Ofcom decided to allow this alternate marketing method, it did so with a set of rules. 当Ofcom决定允许这个交替的营销手段,这样做的一套规则。First, product logo placement is not allowed in certain types of programming, such as children’s programming or news. 第一,产品商标是不允许放置某些类型的程序,如孩子的编程或新闻。The BBC also will not be using product placement in programmes made for UK audiences. 英国广播公司(BBC)也不会使用产品定位为英国在节目的观众。Second, the layered P icon will be shown for three seconds before the show is aired to notify viewers of the product placement.第二,分层P图标会显示三秒的演出前通知观众播放产品的布局。