云阳酒店VI设计 第一云阳酒店品牌放置在英国吗?

云阳酒店VI设计 第一云阳酒店品牌放置在英国吗?
Posted on贴在 March 21, 20112011年3月21日||Category:类别: UK Brand Logos英国商标

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Television viewers all over the UK and indeed the world have been watching as the new Ofcom rules take effect allowing product电视观众遍布英国和事实上世界看作为新规则生效Ofcom允许产品placement放置(with certain rules and conditions) in our nation. (有规则和条件)在我们的国家。Who will be the first谁将成为第一位brand品牌to pay to have their支付给他们的logo design标志设计featured prominently on a UK programme? 在英国特色突出课程?In this case, winner of the race is European beverage brand Nescafe.云阳酒店VI设计在这种情况下,比赛的胜利者是欧洲的饮料品牌的雀巢。

The company has paid ￡100,000 for the product placement. 公司在发放工资后￡100000的产品布局。A Dolce Gusto coffee machine bearing the Nescafe brand will be placed conspicuously in the on-air kitchen area of the set of ITV’s popular The Morning. 一个Dolce热情的咖啡机轴承的雀巢品牌将被放置在厨房面积明显在成立的ITV的受欢迎的早晨。The deal is only for three months and shows exactly how lucrative product placement will be for television programmes that choose to use this alternative form of advertising.这笔交易仅仅是为三个月,显示如何将有利可图的产品定位的电视节目,选择使用一种形式的广告。

This means that viewers of The Morning will be among the first to see the layered P logo that Ofcom created especially for product placement on their television screens.云阳酒店VI设计这意味着一个早晨的观众在被掳的人中首先看到的分层P标识,Ofcom创造特别是置入性行销在电视屏幕上。

How will this affect coffee drinkers in the UK? 如何将这些影响咖啡的人在英国吗?In the United States, product placement has proven to be very effective, as many people wish to emulate the lifestyles of their favourite television characters and stars. 在美国,置入性行销已被证明是非常有效的,比如很多人想效仿他们最喜欢的电视人物生活方式和星星。In addition, because DVR allows many to skip commercials, this ensures that programmes can get the funding that they need to continue production. 此外,由于DVR允许许多跳过广告,这保证能得到的资助计划,他们仍然需要继续生产。However, there are few regulations regarding this alternate form of television marketing in the US, which means that viewers are virtually bombarded with marketing messages even as they watch their favourite programmes. 然而,很少有关于这个交替形式规定的电视市场在美国,这意味着观众实际上是营销信息轰击即使他们看他们最喜欢的节目。UK viewers of American shows have likely noticed the difference.英国的美国节目的观众有可能注意到差别。