秀山高尔夫设计 另一个新秀山品牌标志设计为第五频道

秀山高尔夫设计 另一个新秀山品牌标志设计为第五频道

Posted on贴在 March 15, 20113月15日,||Category:类别: Logo Design News标志设计的新闻

Channel Five is one of the more popular and also most-often-rebranded television channels in the UK. 第五频道是一种更受欢迎,也most-often-rebranded电视频道在英国。The UK英国logo design秀山高尔夫设计标志设计was launched in 1997—by the Spice Girls, no less—and proceeded to shed its tacky image with a series of rebrands and UK logo design changes. 发起于1997年—辣妹,没有less-and开始摆脱俗气形象与一系列的rebrands和英国标志设计的变化。The channel has now changed its logo design once again, for the third time in the past decade.现在已经改变了它的频道标志设计再一次,第三次在过去的十年。

Television channels tend to rebrand and change logo designs more often than other businesses, although few as often as Channel Five. 秀山高尔夫设计电视频道倾向于将和改变标志设计越来越多其他业务,虽然很少常第五频道。This is due to the unique needs of television. 这是由于电视的独特需求。The programmes are constantly changing, as are viewer preferences, and it makes sense to modify your这个项目是不断变化的,观众的喜好,修改你的是有道理的brand品牌to represent your products and your audience.代表你的产品和你的听众。

The new logo design, however, has not met with much fanfare. 新标识语设计,然而,并没有达到做多。We see the same circle shape, which is commonly used in television, but in a red colour rather than the former youthful orange. 我们看到同样的圆圈的形状,也就是一般用于电视,但在一个红色,而不是以前的青春是橙色的。It’s hard to understand why a change of colour was needed, especially as the orange gave a youthful and somewhat unique feeling to the channel.很难理解为什么需要改变颜色,特别是年轻的、在一定程度上橙色给独特的感觉的隧道。

Instead of the word “Five”, the new logo features the full name of the channel. 而不是“五”这个词,新商标的全称通道。We rather liked the “Five”—it set the channel apart from competitors such as Channel 4 and had an interesting font that was used well in on-air animations promoting the channel. 我们宁愿喜欢“五”-设置频道除了竞争者如第4频道和字体,度过了一个有趣的应用于在促进频道。动画The new font is Helvetica, which is a little over-used both in logo design and in the television industry. 新字体Helvetica,这是一个小拥挤都在标识语设计和在电视产业。The addition of the word “Channel” also seems a little gratuitous; people watching television know that they are viewing a channel.再加上另外的词:“渠道”也似乎有点无偿的;人们看电视知道他们正在浏览一个频道。