河南企业形象设计,超越明显河南logo design河南标志设计

河南企业形象设计,超越明显河南logo design河南标志设计没有明星在这里!

Posted on贴在 June 13, 20112011年6月13日||Category:类别: Logo Design News标志设计的新闻

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We are all for going beyond the obvious in河南企业形象设计 我们都为超越明显河南logo design河南标志设计; in fact, we think this aspect sets professionals apart from the amateurs. ;事实上,我们认为这方面的专业人员和业余爱好者套分开。However, when dealing with a business that has the word ‘star’ in its name, the urge to incorporate the celestial shape can be overwhelming. 然而,当处理一个主要是'星球”这个词的名称,想把天上的形状可能会太过。In fact, we are amazed at the restraint shown in the new Eurostar logo. 事实上,我们感到惊奇的约束中显示的新欧洲之星的标志。There is no star power here!没有明星在这里!

The old logo design was good, albeit a bit obvious. 河南企业形象设计旧标识设计得很好,虽然有点明显。The three lines forming the capital E also represent the three countries in which the business operates. 三线形成的首都也代表了三个国家的商业运作。This capital letter is balanced by lower case writing in the name. 这种资本(小写字母写在这个名字。The new logo is modern and sleek, but perhaps a little less specific to the brand. 新商标是现代和圆滑的,但也许更少的特定的品牌。Instead of using an upper case letter as the main image with the name in lower cases, the exact opposite strategy is used. 与其使用大写字母作为主要的图像的名字在较低情况下,恰恰相反的策略是使用。The result is a flowing ‘e’ with a smooth, wavy feeling that is definitely a good fit for any transportation brand. 结果是一个流动的“e”与一个光滑,呈波浪状的感觉,绝对是一个不错的适合任何运输品牌。The upper case lettering gives the impression that the company is a leader in its industry.(大写字体给人的印象是一个领袖,该公司在其产业升级换代。

The overall identity is good, although its sleek, shiny feeling is very trendy right now and thus sure to feel dated in a few years. 整体的身份很好,虽然其井然有序,闪亮的感觉是很时髦,从而确定现在觉得约会几年。However, the company is at a crossroads right now (no pun intended) due to a recent change in European law. 不过,该公司现在正处于十字路口(没有双关)由于最近对欧洲法律的变化。Train companies are now allowed to expand anywhere in the EU, so the company is going to be expanding to other countries. 火车公司现在可以扩大欧盟在世界的任何地方,所以公司将会扩大到其它国家。Negotiations are currently underway. 目前正在进行的谈判。In addition, Eurostar will be offering flexible ticketing and other customer-friendly changes.此外,欧洲之星将会提供票务及其他customer-friendly灵活变化。