深圳大运会酒店标志VI设计是什么使你独一无二的

深圳大运会酒店标志VI设计是什么使你独一无二的
Posted on贴在 June 22, 20112011年6月22日,||Category:类别: Logo Design News标志设计的新闻

大运会酒店标志VI设计This is a question that many small business owners in the UK must answer. 这是一个问题,很多的小企业主在英国必须回答。Perhaps it is an unusual product or a unique business model. 也许这是一个不寻常的产品或一个独特的商业模式。Whatever the trait that sets you apart, it’s important to make this the focus of your branding and marketing efforts.不管你与众不同的特质,集,重要的是要使这把精力集中在你的品牌建设和营销努力。

Dove has a unique marketing stance thanks to its ‘Real Beauty’ campaign. 鸽子都有一个独特的营销姿态由于其真正的美丽的运动。This campaign, which began in 2004, rejected the thin, blonde ideal and held instead that a variety of women can be beautiful. 这次竞选自2004年就开始了,大运会酒店标志VI设计拒绝了薄,金发碧眼,而不是理想和举行各种各样的女人会非常漂亮。It certainly set the Unilever当然把联合利华公司brand品牌apart from its competition and helped the company to gain a sizeable share of the UK market. 除了它的竞争,并帮助企业获取一个相当大的份额的英国市场。Moreover, it was a timely message that was relevant on a social level to a variety of women all over the globe.而且,它是一个适时的信息,对一个社会的水平有关的各种女性遍及全球。

However, Dove is re-branding their company with a new strapline and a new marketing campaign called ‘Body Language’. 然而,他们的鸽子是一种新的创造性的公司这个专栏还和一个新的营销活动叫做“肢体语言”。The new strategy will go public in the next few weeks and focuses on the confidence that women can gain from using Dove products. 上市的新策略将在接下来的几周内,重点提出了信心,女人能从中获取产品使用的鸽子。Like many modern marketing campaigns, this new Dove message will be shared mainly by social media, with traditional marketing such as television commercials serving merely as ‘back up’.就像很多现代市场营销活动,这个新鸽子的信息将被共享主要由社会媒体,如电视广告传统营销服务仅仅作为“备份”。

Dove maintains that the new marketing campaign is not a full, 360o switch from the Campaign for Real Beauty. 鸽子认为新的营销活动不是一个完整的360度的切换竞选真正的美人。In a public statement, the company said that, “Our bold vision for the brand remains exactly the same. 在一份公开文件中,该公司说,“我们的大胆的设想为品牌仍然是完全一样的。We aim to create a world where beauty is a source of confidence, not anxiety… We remain committed to real beauty.”我们定下目标,要创造一个新世界,美是一个来源的信心,而焦虑…我们继续致力于真正的美丽。”