深圳酒店印刷品设计 为什么这个营销活动工作

深圳酒店印刷品设计 为什么这个营销活动工作 It’s unusual to see a brand marketing position last as long as the Campaign for Real Beauty (almost seven years now). 很少看到最后一个品牌行销职务只要竞选真正的美(将近七年到)。However, we wonder whether such an abrupt turnaround is appropriate for the Dove brand. 然而,我们不知道这种突然的转变是适合鸽子的品牌。Their marketing was one of the things that really set the company apart in a category filled with competition. 他们的销售是一个事物真的把公司除了在一个范畴充满了竞争。Some people felt that the Real Beauty marketing snubbed women who were traditionally beautiful, but most women embraced the message without reservation.深圳酒店印刷品设计有些人认为,真正的美丽妇女传统营销冷落的美丽,但大多数妇女接受了这一消息毫无保留的。

Changing gears is a scary process, but especially so if your current campaign is still working. 在换档变速的时候是一个可怕的过程,但是如果你目前的特别活动仍然坚持工作。We have to wonder whether the ‘Body Language’ branding message could have stayed in the wings until ‘Real Beauty’ started to fizzle. 我们想知道,“肢体语言”品牌信息能够继续留在直到真正的美丽的翅膀开始黄的。However, the Dove brand (and its parent company Unilever) is a marketing master, so we are hesitant to question their decisions.深圳酒店印刷品设计然而,鸽子品牌(其母公司联合利华)是一种行销大师,所以我们不太愿意质疑他们的决定。

Back to our question: What makes you unique? 回到我们的问题:是什么让你独一无二的吗?Why should customers choose you over any other option? 为什么要选择你在任何其他客户的选择吗?Determining these factors and making them the centre of your marketing will help you begin to differentiate yourself from the competition. 确定这些因素,使你的营销中心将帮助你开始区分你的竞争。Don’t tell customers how great your company and your products are; tell them what problem you will solve and why you are uniquely suited to solving that problem. 不要告诉客户又有多大的公司和你们的产品,告诉他们你会解决问题,为什么你是唯一一个适合解决这一问题。We saw this with Dove. 我们看到这只鸽子。The problem? 这个问题呢?Women not feeling beautiful due to cultural preferences for a certain phenotype. 感觉并不漂亮女性由于文化偏好一定表型。The answer: Dove’s products, made to bring out the beauty in a variety of women.答案:鸽子的产品,提出了各种各样的美丽的女人。

It is easy to see why this marketing campaign worked, and hopefully the new campaign will enjoy similar success.很容易看清为什么这个营销活动工作,希望在新赛季将享受同样的影响。