英国与美国的酒店形象设计是如何设计的?
国际品牌酒店VI设计的创意根本。Why are people in the UK talking about this brand? 为什么英国人谈论这个品牌的?The company draws its inspiration and even its name from Japan. 公司吸取其灵感,甚至它的名字来自日本。The company offers British and American classic cut clothing, but emblazoned with the bright colours and eye-catching prints popular in Japan. 公司为员工提供英国和美国的经典服装,但雕刻与切割鲜艳的颜色和引人注目的印刷品流行在日本。The company makes very small lines, bringing out only what it knows it can sell. 该公司使非常小的线条,提出只有它知道它可以出售。Despite this, it manages to undercut most of its competitors when it comes to prices. 但是尽管如此,大部分的管理,以降低其竞争对手谈到价格。Most Superdry items run around £10 cheaper than the similar item at Jack Wills or Abercrombie & Fitch.大多数Superdry到处跑10项£比同类产品便宜,比杰克遗嘱或者和惠誉。
国外的创意是什么。What changes are in store for this UK company in the future? 什么变化是这个英国公司将在未来?Superdry is no longer talking about itself as a clothing brand, but rather as a lifestyle brand. Superdry不再谈论自己的服装品牌,而是当成一种生活方式品牌。This signals that an expansion may be in the works. 这个信号,资料片在起作用。The company has a store on every inhabited continent except for Africa and plans to open another fifty stores in 2012. 公司拥有一支储存与有人居住的大陆除了非洲和计划开一个商店。酒店形象设计2012年50So far, the market seems ready for this growth. 到目前为止,市场似乎准备其增长。Superdry was recently the focus of a Men’s Health Article, and the owner feels that the European market is large enough to support 1000 Superdry locations.Superdry最近成为一个男性健康的文章,而业主觉得欧洲市场有足够的力量来支持1000 Superdry地点。
Awareness of the customer is at the heart of this UK logo design and brand. 客户是在意识的心英国标识语设计和品牌。Founder Julian Dunkerton says, “To be a good retailer you have to understand people and make them happy. 朱利安Dunkerton创始人说,“是一个很好的零售商你必须明白的人并使他们快乐的。If I created clothes for people I didn’t understand, I think I’d get it wrong. 如果我创造的衣服给人我不明白,我想我都错了。We spotted a gap with Superdry.” Spotting a gap in the market and filling it can be a path to success, as Superdry demonstrates.我们发现一定的距离。”Superdry发现一个缺口和填充市场可以成为一个成功之道,因为Superdry可以证明这一点。
(版权所有:转载请注明来源于【人和时代・中国】 http://www.hotelcis.com 作者:先锋)
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