英国酒店VI设计之营销手法那些值得我们学习呢!
英国的设计是非常前节的,我们特别要学习他们的营销手法,和平面设计的创意,在这里,他们的原创意是非常大的,我们要好好运他们的色彩规划.Given the shortcomings of the old logo, we expected that almost any new logo design would be an improvement. 给定的缺点,我们预期的旧标识,几乎任何一个新标识语设计是一个进步。However, this logo is not just an improvement, but a great new identity. 然而,这个标志,不仅是一个进步,但是一个伟大的新身份。The name is written in the rounded letters that we see so often in UK logo design, but the image is the real winner. 名字是字母写在我们所见的圆形经常在英国标识语设计,但是想象力是真正的赢家。Two diagonal lines are placed next to each other so that they appear to be a traditional railway track. 两个斜线放置一个接一个,他们似乎是一个传统的铁轨。The diagonal orientation gives them a sense of movement also makes them more visually interesting. 给了他们一个对角线方向移动的感觉也会使得他们更加有视觉有趣。In addition, angled lines have been used in graphics representing railways several times over history, making this a kind of archetypical image for the industry.此外,直角线已应用于图形代表铁路的数倍以上的历史、制作一种原型的形象,整个产业的发展。
设计在背就里里.This UK logo design is generally seen in a red and grey colour palette, but it has been used in a variety of colours in marketing and other materials representing the National Railway Museum. 这个英国通常出现在标志设计一个红色和灰色颜色调色板,但是它已经被用于各种颜色,营销和其他材料代表全国铁路博物馆。The simple, graphic nature of the image makes it easy to use alone, and overlaid on different images. 简单的,图形图像的性质使其易于使用的孤单,覆盖了不同的图像。This is important because museums generally use their logo in a variety of sizes and contexts, and thus need a high degree of flexibility.这很重要,因为他们的标志在博物馆一般使用多种尺寸和背景,因此需要一个高度的灵活性。
Companies and organisations all over the UK are changing their logo designs and brands to appeal more to their customer base. 公司和组织全英国正在改变它们的标志设计和品牌,吸引更多的客户基础。With a recession overtaking the nation, many UK consumers are being more selective about how they spend their hard-earned pounds. 与经济衰退前的国家,许多英国消费者对他们是更有选择性花他们辛苦赚来的英镑。Having a great logo design and brand designed by a professional UK logo designer is essential to maintaining your business in these hard times.拥有一个伟大的标志设计、品牌设计专业的英国设计师必须保持标志贵公司在这些困难时期。创意原自是这里的.
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