酒店文化与酒店形象设计中的风格和文化气氛

酒店文化与酒店形象设计中的风格和文化气氛

   作为国际化的现代的社会中，酒店的文化与酒店的形象设计是关联在一起的，而且酒店的精、气、神必须联系在一起，作为这一个重要的文化，酒店已经和大众紧密的联系在一起了，消费者都需要感受到这里的一切才是，作为酒店文化就是酒店精神的体现，酒店管理理念的体现。

    作为酒店历史、酒店品牌价值的综合体。这些都是需要酒店的文化主题，作为酒店的经营中必须有明确的主题，也就是需要体现酒店的文化，把中国的酒店做出有特色的文化品牌效应。让企业有鲜明的文化特色和历史积累，要有鲜明的文化主题。打造出具有自己鲜明特色的酒店氛围，现在的酒店很多都没有做出明确的酒店特色品牌，象这样的有了厚重的文化和鲜明的个性才是酒店取胜的重要因素。

    反之没有文化的酒店就没有个性了，在现代这样就很难生存下去的了。随便敷衍了事,既没有鲜明的个性也没有长期历史的积累,酒店文化又和酒店的经营格格不入，酒店的主题又缺乏新意，只是盲目的追求一致化或盲目的追求“统一”。酒店的风格和文化内涵并没有很好的体现,只是千篇一律的套用和借用别人的东西,其结果就是设计出不符合实际的酒店VI形象,或者有似曾相识的形象,恰恰忽略了自己酒店本身特有的主题风格和文化氛围。这种对酒店VI形象的设计是酒店形象设计中的大忌。所以酒店品牌从深圳人和时代开始，让每一家酒店注入文化。

Culture and image of the hotel design hotel in an atmosphere of style and culture

    As an international modern society, the hotel's culture and image of the hotel design is tied together, and the hotel's fine, gas, God must be linked, as this is an important cultural, the hotel has close ties and the public together, consumers need to feel that everything here is, as the hotel culture is the embodiment of the hotel, the hotel management philosophy is all about.

     History as a hotel, the hotel brand value of the complex. These are the needs of the cultural theme hotel, as hotel operators must have a clear theme, which is needed to reflect the hotel's culture, making the hotel a distinctive Chinese cultural brand. Allow enterprises to have distinct cultural characteristics and historical accumulation, there must be a distinct cultural theme. Build a hotel with its own distinct characteristics atmosphere, the hotel now many of the hotel did not make clear characteristics of the brand, like this has profound cultural and distinctive personality is an important factor in winning hotel.

     On the contrary there is no culture of the hotel is not personal, it is difficult in the modern way to survive the. Just muddle through, neither a distinct personality and no long-term accumulation of history, culture and hotels and hotel business out of tune, the theme of the hotel and lack of new ideas, but the pursuit of the same blind or blind pursuit of "unity." The hotel's style and culture are not well represented, but the monotony of applying and borrow other people's things, the result is not realistic to design the hotel VI image, or a familiar image, the hotel itself ignores its own unique theme style and culture. This image of the design of the hotel is the hotel VI image design of the taboo. So the hotel brand from Shenzhen and era, so that each hotel into the culture.