酒店品牌化（Branding）什么是酒店品牌化市场影响力

酒店品牌化（Branding）什么是酒店品牌化市场影响力
 
　　品牌，在现代生活中，相信很多人都知道买东西要买品牌的产品，有质量的保证，消费也找品牌店，不容易被骗，当然，在国际市场中，品牌化的产品，价格比一般化产品要高出几倍，有些几十倍，这就是酒店品牌化的效应。那么，什么是品牌化呢？

    酒店品牌化是赋予产品和服务一种酒店品牌所具有的能力。对市场的一种影响力，让消费都认知的一种形象或是图形，或是一种熟悉的服务，总之，品牌化的根本是创造差别使自己与众不同，具有个性化的一种消费的习惯，让消费者每次都享受同样的服务，熟悉的服务，品牌的提升，影响高水准，一个人的消费能力，也可以体现他的尊贵，和品质的服务。

    那么，在品牌的推广期间，需要那些特点和需要注意品牌化的要点呢？

　　1、酒店品牌不能只是为了品牌而品牌，而是要把这个品牌做强做大，不能只强调品牌的属性。

　　2、酒店品牌不要过份追求利益，应多从消费者角度去考虑问题，给消费者带来价值，当然强调品牌的某些利益也有风险的，要多做一些市场调查。

　　3、品牌的实质就是价值所在，给企业带来长久的发展，从而也就会有了所存在的价值和文化、个性化了。

Branding (Branding) What is the brand of market influence

 Brand, in modern life, I believe many people know what to buy buy brand products, quality assurance, consumer also find stores, is not easily deceived, of course, in the international market, the brand of products, prices generally products several times higher, some a few times, this is the brand effect. So, what is the brand of it?

 Brand products and services is to give a brand has the ability. An influence on the market, so consumers have a perception or a graphic image, or a familiar service, in short, create the brand of the fundamental difference is to differentiate themselves with a personalized consumption habits, so that consumers enjoy the same service each time, the familiar services, brand promotion, the impact of high standards, a person's spending power, you can also reflect his dignity, and quality service.

 Then, during the promotion of the brand, you need those features and to note the main points of what brand?

 1, the brand is not just for the brand and the brand, but to strengthen and expand the brand, not only stress the brand's attributes.

 2, do not over-pursue the interests of the brand should be more from the consumer point of view to consider the issue, bring value to consumers, of course, emphasize the brand's particular interests are also at risk, to do some market research.

 3, the value of the brand's essence, to bring long-term development of enterprises, which will be the existence of values ​​and culture, and personality of the.