酒店取名,如何给酒店取名字?酒店取名字的方法!
作为一家酒店,名字就是这家酒店的核心定位,一个好的名字能给酒店的宣传带来事半功倍的效果,酒店是怎么起名的呢?这有很多的学问,包括中国文化和西方的文化取名方法等,会有很多种的形式。是很多正在筹划开酒店的朋友关心的问题,下面我们一起来看看。
中国的酒店业发展非常之大,全国酒店已有近7,000家,这还是一些星级的,酒店取名评上星级的有6,000家。如果没评上的那就更多的了,那现在将这近7,000家的酒店都会有一个自己的名字。这些名字有一些什么特点呢,大体可以分为三类:一类是随集团品牌名而自动生存的、一类是经过认真推敲、专门选择的专门经过专家的测算,跟据市场的定位取出来的、一类是没加思考随意取的。这些乱七八糟的名字,而就是这些名字,有的使酒店经营者受益非浅,有的使酒店经营者苦不堪言。这就是酒店名字的重要性。
作为酒店取名的第一类酒店的名字,基本上国际、国内闻名集团旗下的酒店。如Holiday Inn, Shangri-La等,无论酒店开道哪里,只要在集团品牌名后面加上城市名即可。这类名字的酒店的经营者是最为幸运的,集团几十年的品牌效应,让酒店一开业即路人届知,省却了许多广告宣传费。在经营促销上的优势不言而喻。这就是发挥了整体的品牌效应,象广告就只需要集团一起做就可以了,这样是省非常多的费用了。
作为酒店的,第二类酒店的名字,是各行业单兵作战的酒店。这类的一般是私人企业等创建自已的品牌的新兴酒店企业。
酒店取名的第三类酒店的名字,是忽略了名字的功能,随意取的。当时就是没那么在意,以为只需要装修好,多么的豪华等就行了。这类就只能运气了。
所以在这些方面要多加注意,为了酒店有效的经营治理,当你有机会给酒店取名的时候,不要太随意。当你接管的酒店因为是名字的原因难以销售的话,请尽快把名字改掉。这些都不为别的,为的是把酒店的经营治理有效的搞好。名字看似不平凡,但就是这些不平凡中的名字会给你带来发展的未来。这就是深圳人和时代给酒店企业的一些提示。谢谢。
Hotel name, how to get to the hotel name? Take the name of the method of the hotel!
As a hotel name is the core of this hotel location, hotel a good name to give publicity to bring a multiplier effect, how the hotel is named for? There are a lot of knowledge, including the Chinese culture and Western culture, called methods, there are many forms. Many friends are planning to open hotels concerns, let's take a look.
China's hotel industry is very large, nearly 7,000 hotels nationwide, this is some of the star, the star rating has 6,000. If you do not comment on it more, that this is now nearly 7,000 hotel will have its own name. What are the characteristics of some of these names have it, can be roughly divided into three categories: one is the brand name with the group automatically survive, one is, after careful scrutiny, specially chosen specifically to calculations by experts, with the position taken out, according to market , and one is not free to take the unthinking. The name of a mess, and that these names, some of the hotel operators greatly benefit from some miserable so hoteliers. This is the importance of the hotel name.
As the hotel name in the name of the first class hotel, basically domestic and international famous Hotel Group. Such as Holiday Inn, Shangri-La, etc., regardless of where the hotel to clear the way, as long as the group name followed by the brand name of the city can be. The name of the hotel such operators is the most fortunate, the Group's brand for decades, making the hotel an opening session of the passers-by know, save a lot of advertising costs. Promote the advantages of operating on the self-evident. This is the play of the overall brand, just like the ad group can do together, and this is very much the cost of the province.
As a hotel, the second name of the hotel is the hotel industry, one-man operations. Such private enterprises are generally create their own brand new hotel business.
The third class hotel name hotel name, the name of the function is ignored, taken at random. At the time was not so concerned about, that need only a good decoration, such as how luxurious on the line. Such can only be luck.
So in these areas should pay more attention to effective management hotel management, hotel name you a chance, do not be too casual. When you take over the hotel because it is difficult to sell because the name, please get rid of the name as soon as possible. These are not for anything else, as is the hotel management to improve governance and effective. Name seems unusual, but unusual in that they give you the name of the future. This is the time to the hotel business in Shenzhen and some tips. Thank you.
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