一个品牌是否拥有自己的故事

什么时候可以有新的品牌？ 每一个品牌是否拥有自己的故事吗？ 什么作用发挥设计的领导在创建品牌的故事和故事时，也成为品牌神话？ 我们变得太重视品牌或品牌呢？ 有品牌推动我们的文化演变或下放？ 时，如果以往的故事吗？ 已成为替代品牌的延伸我们是谁？
本次会议将讨论的挑衅性的品牌专题新闻，故事，神话，并提供各种各样的见解，以挑战或支持我们的概念，品牌和我们的作用发挥他们的创造，其产生神话或铁板一块的比例，或者他们的消亡。
众多品牌灯具从领域的设计，新闻，文化，教育，和营销将提供其独特的见解和观点。目标这次会议将是挑战现状，推动超出了我们的先入为主的概念什么品牌以及如何设计的形状这些概念。 发言者将努力沉思，智慧，创造性地解决如何提供品牌的意义和价值的那些谁有意或无意地吸收并加以解释。
演讲
经验神话，魔术队的奇迹夸银行
 雷戴维斯， 首席执行官，夸银行
 史蒂夫麦考莲， 创意总监，奇巴设计
羊群和流量：如何阅读动态消费品味和偏好
格兰特麦克拉肯， 兼职教授，麦吉尔大学
特色课程
巨大变化
布鲁斯茂， 主席和创意总监，布鲁斯茂设计公司
透视蓝图
克里斯托弗爱尔兰， 首席执行官， Cheskin
莎拉Zuberec ， 总的用户体验，移动设备产品集团，微软公司
在全球市场上，没有地方像家
肯Delor ，主席， Delor
玛莎鲍曼，执行副总裁，市场营销， Delor
不断发展的一个图标品牌
拉里Bloomenkranz ，副总统， UPS全球品牌管理及广告中， UPS
点火的品牌通过组织变革
马丁基尔克， 企业形象经理，全球品牌管理集团，卡特彼勒
解构视觉特性，建设品牌
杰里Kuyper ， 高级合伙人，利平科特默瑟
建立全球领导品牌的设计：四个永恒的教训，企业必须学会为了实现其领导的全球性品牌
杰里Kathman ，总裁兼首席执行官利比Perszyk Kathman
心灵的意义：一个经理的实地指南，以东西事项... 遗传学特性，文化和更多
珍妮特汉纳， 副总裁，品牌战略，斯宾塞Francey彼得斯公司 。
When can I have a new brand? Each brand has its own story? Play the role of design leadership to create a brand story and the story has also become a brand myth? We have become too much attention to the brand or the brand? Brand to promote our cultural evolution or devolution? When, if the story? Has become an alternative brand extension of who we are?
The meeting will discuss the brand of provocative topics news, stories, myths, and offers a variety of opinions, to challenge or support for our concept, brand and our role play their creation, generated the myth of monolithic proportion of their demise.
Many brand lamps from the field of design, journalism, culture, education, and marketing will provide unique insights and perspectives. The goal of this conference will challenge the status quo, to promote beyond our preconceived notions of what brand and how to design the shape of these concepts. The speakers will work to meditation, wisdom, and creative solutions to how to provide the brand's meaning and value to those who intentionally or unintentionally, to absorb and explain.
Lecture
Experience the myth of Orlando's miracle boast Bank
 Leidaiweisi, CEO, boast Bank
 Steve McCallion, creative director, Ziba Design
Flock and flow: how to read the dynamic consumer tastes and preferences
Grant McCracken, part-time professor at McGill University
Featured Course
Tremendous changes
Of cloth Lu Simao, President and creative director the cloth Lu Simao design company
Perspective blueprint
Christopher Ireland, CEO, Cheskin
Sarah Zuberec the total user experience, mobile devices product group, Microsoft
In the global market, there is no place like home
Ken Delor, President, Delor
Martha Bowman, Executive Vice President, Marketing, Delor
The continuous development of an icon brand
Larry Bloomenkranz, Vice President, UPS global brand management and advertising, UPS
Ignition of the brand through organizational change
Martin Gierke, corporate image manager, Global Brand Management Group, Caterpillar
Deconstruction of the visual characteristics, building brand
Jerry Kuyper, Senior Partner, Lee Lippincott Mercer
Establishment of a global leading brand design: four timeless lesson, businesses must learn in order to achieve global brand leadership
Jerry Kathman, president and CEO of Libby Perszyk Kathman,
The significance of the mind: a manager's field guide to what matters ... genetic characteristics, culture and more
Jane Nitehanna, vice president, brand strategy, Spencer Francey Peters.