周口酒店市场营销，掌握市场营销概念之一！

周口酒店市场营销，掌握市场营销概念之一！

把梳子卖给和尚
    市场营销是什么？这个问题的答案五花八门，不同的人给予了不同的解释。
    在一般人的眼里，市场营销是和产品的推荐联系在一起的。所谓市场营销就是为了销售更多的产品进行的广告、宣传、打折、买一送一之类的活动；而营销人员不过就是一些拉着客人，不厌其烦介绍产品好处的推荐者。

    在作家的笔下，市场营销是开启财富之门的金钥匙和点石成金的魔杖，具有神的功能。作家为我们讲了很多市场营销的故事，以下这个最具传奇色彩：

    众所周知，梳子是用来梳理头发的，而和尚是个光头，不用梳子，把梳子卖给和尚有悖常理。大多数人认为这是不可能办到的事情，但是就有深谙市场营销之道的人不但成功地把梳子卖给了和尚，而且让寺庙成为向自己长期订货的客户，把不可能变成了可能，变成现实。

    和尚怎么会买梳子呢？一天，一位周口酒店市场营销人员拜访了一座颜负盛名、香火极旺的深山宝刹，对方丈说：“凡来进香者，多有一颗虔诚之心，宝刹应有回赠，保佑平安平安吉祥，鼓励多行善事。我有一批梳子，您的书法超群，可刻上‘积善梳’三字，然后作为赠品。”方丈听罢大喜，立刻买夏1000把梳子。“积善梳”一出，一传十，十传百，朝拜者更多，香火更旺。于是，方丈再次订货。转眼间，和尚买了梳子，市场营销人员赚足了票子。

    蝴蝶效应认为，遥远的南美洲亚马逊河流域热带雨林中一只蝴蝶轻拍翅膀，可能在一月后引起美国德克萨斯的一场龙卷风。在作家看来，市场营销就像蝴蝶效应中那只神秘的蝴蝶，市场营销人员的举手投足往往就会为企业、产品、市场带来意想不到的变化。

The Shangqiu hotel marketing, to master one of the marketing concept!

To comb sold to the monks
    What is marketing? The answer to this question varied, different people give different interpretations.
    In the eyes of ordinary people, marketing and product recommendations linked to the Marketing is to sell more products, advertising, promotion, discount, buy one get one of the types of activities; and marketing staff, but some took guests and patiently the recommendation of product benefits.

    In the writer's pen, marketing is the golden key to open the door to wealth and waving a magic wand, with God's function. Writers for us spoke a lot of marketing story, following this most legendary:

    Is well known that the comb is used to comb the hair, while the monk is a bald, no comb, comb sold monk counterintuitive. Most people think is impossible, but there are well versed in the marketing of the Road is not only to comb sold to the monks, and the temple became the long-term orders to their customers, make the impossible may become a reality.

    Monk how to buy a comb? One day, a marketing staff paid a visit to a Yan prestigious incense very busy deep in the mountains pagoda in a temple, the abbot said: "who came to the pilgrimage, many a pious heart of the pagoda in a temple should be rebates, bless peace peace auspicious, to encourage more do good things and I have a number of comb your calligraphy superior, can be engraved with the words of the 'charitable comb', and then as a gift, "the abbot, after hearing the joyful, and immediately bought in summer 1000 comb. The charitable comb "a mass 10, 10 pass 100 pilgrims, incense even more vigorously. Thus, the abbot re-orders. Suddenly, the monk bought a comb, marketing staff pocketed the tickets.

    The Butterfly Effect pat wings of a butterfly in the distant South American Amazon River Basin rainforest, Texas, USA, a tornado may be caused in January. It seems to the writer, marketing is like the butterfly effect would only gestures of the mysterious butterflies, marketers will tend for the enterprise, product, market and bring unexpected changes.